Beyoncé's Perfume Sells $3 Million--In Just One Month!

03/18/2010 at 04:43 PM ET


Is it getting hot in here or is it just Beyoncé‘s ‘Heat’? The diva’s first fragrance, launched last month exclusively at Macy’s, has been setting sparks off the shelves with its scorching success. Not only did the signature scent nab the honor of being the number one brand at Macy’s, but it has already sold around $3 million in its first month out — 72,000 bottles alone in a single hour during an in-person N.Y.C. appearance by the star, according to WWD. The fragrance–a mix of magnolia, neroli and blush peach scents–retails for $39-$59. To get your own bottle of the best-selling scent, go to Macy’ to purchase Beyoncé Heat! —David Yi


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Bre-Annah on


Bre-Annah on

Geet it beyonce’, girl u no you is bad

annie on

Whoever said Beyonce can’t sing needs to get their ears cleaned out. Not only can she sing really well but she can dance as well. She is very talented and naturally I guess there are people out there who are just jealous!

Tania on

My hubby bought me a bottle for Valentine’s Day. It smells wonderful, not too heavy or musky. Go B!

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dj on

I think she is overrated and she does not make anything for the everyday person. There are not that many people that can afford to spend that much on perfume in these times of losing jobs and homes.

Mistyluv7 on

Seems like real over abuse of name.How many jobs did it create to make that perfume Beyonce? I mean these Stars just make money hand over fist and there are so many that have no jobs or roof over their heads….what a real shame. Thanks but I don’t care to line her pockets.

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