Beyoncé's Perfume Sells $3 Million--In Just One Month!

03/18/2010 at 04:43 PM ET


Is it getting hot in here or is it just Beyoncé‘s ‘Heat’? The diva’s first fragrance, launched last month exclusively at Macy’s, has been setting sparks off the shelves with its scorching success. Not only did the signature scent nab the honor of being the number one brand at Macy’s, but it has already sold around $3 million in its first month out — 72,000 bottles alone in a single hour during an in-person N.Y.C. appearance by the star, according to WWD. The fragrance–a mix of magnolia, neroli and blush peach scents–retails for $39-$59. To get your own bottle of the best-selling scent, go to Macy’ to purchase BeyoncĂ© Heat! —David Yi


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annie on

She is so amazing and so talented. Way to go Beyonce. Love the perfume!

Delana on

Go Bey!

Rose on

Are we still in a recession ???? guess people still wanna smell good. (smiles) I’m happy for her, and all the success, she deserves it, and she works hard.. Congrats!!! Don’t be a hater !!!

brooke on

to jay beyonce just opened a new salon for recovering addicts worth millions and she has given million to hurricane victimes in texas and new orleans and many more things so i think to say she is a disgrace is ignorance and jealousy. congrats bey.

slimpickens on

This girls is so pretty, I will buy her perfume because if it smells like she looks, it should be awesome.

micheal on

Beyonce is so overrated! seriously… I don’t know what all the fuss is about this woman.. yes shes beautiful and does alot to help others but so do other celebrities….. I’m so annoyed by this woman…. she doesn’t even sing well she needs to go into seclusion for a while she has reached to point of over exposure.

TErri on

Smelled it at Sephora a few weeks ago and it stinks….smells like gardenia’s. The girls at Sephora hated it too.

Marla on

I was with my Husband in MACY and sprayed some on OMG!! I LOVE IT… I didnt have Money to buy it right then BUT my anniversary is coming up in APRIL and that is what I asked for. You go Queen Bey make dat’ money dont let it make you. Love ya’

Tracy on

I just bought my bottle last week and am loving it. You can also purchase Heat at Belk!

javs on

She needs to donate half the proceeds to haiti earthquake charity and help all those people who are probably going to dye from infections and water borne diseases…..
Its great that her perfume was a huge success she needs to use that gift that God gave her to help others or else her life is just a waste.

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