Beyoncé's Perfume Sells $3 Million--In Just One Month!

03/18/2010 at 04:43 PM ET


Is it getting hot in here or is it just Beyoncé‘s ‘Heat’? The diva’s first fragrance, launched last month exclusively at Macy’s, has been setting sparks off the shelves with its scorching success. Not only did the signature scent nab the honor of being the number one brand at Macy’s, but it has already sold around $3 million in its first month out — 72,000 bottles alone in a single hour during an in-person N.Y.C. appearance by the star, according to WWD. The fragrance–a mix of magnolia, neroli and blush peach scents–retails for $39-$59. To get your own bottle of the best-selling scent, go to Macy’ to purchase BeyoncĂ© Heat! —David Yi


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Patty on

72,000 bottles in an hour?! Holy cow!

I received a bottle of it for my birthday last weekend. It smells fantastic! I love it!

Raoel Doelahasori on

When will these bottles of magic shipped to surinam

britt08 on

I have not goten this perfume but im sure if its beyonce’s than its good. and yea that money could go to Haiti!!!! just saying!

kenny t on

i bought it and i love it. it’s named heat but it has a softer smell that’s great…

Beyonce’s Perfume Sells $3 Million In One Month « Media Outrage on

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Average Jane on

It’s warm outside folks lets turn off the computer and stop cyber stalking celebs and get to living our own exciting lives.

Jon on

I’m glad her perfume has sole real well and made $3 Million in just a month, etc.

Kel on

Says Average Jane while she’s on the computer… >_>

Congrats to Beyonce! Records are made to be broken. Nice to see another starlet dominating the perfume market other than Britney Spears and Elizabeth Taylor.

Speaking of celebrities’ fragrances, I’m looking forward to Christina Aguilera’s next fragrance in the states.

jay on

Did she give anything back to society, celebrities making more money than ever, what a disgrace… let someone else sell perfume

dutchgirl on

cant wait till the parfume comes to europe. it will sell like crazy. i know alot of people that want to buy her parfume heat right now. but heat will hit the stores in europe, august 2010.

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