Ashley and Mary-Kate Olsen Combine Friends and Family in Designs

03/03/2010 at 10:39 AM ET

Dario Cantatore/FilmMagic

Ashley and Mary-Kate Olsen already have a successful working relationship, but for their new juniors clothing line, Olsenboye, they’re giving credit to their friends too. “We’ve been working with our friends who are our age and in art school,” Mary-Kate told PEOPLE last night at a JCPenney style event in New York, which featured spring apparel from Olsenboye in a fashion show. Ashley added, “They’ve helped out with the art on the web sites and doing the commercials and the videos.” The 23-year-old twins recently launched the line, available exclusively at JCPenney, to primarily appeal to teens, with most price tags under $50. “All the people at JCPenney have totally embraced all of our friends that have now participated in these projects and it’s a lot of young talent and I think it’s really exciting,” says Mary-Kate. And with their newest collection sure to be on young fashionistas’ spring shopping lists, Ashley knows one trend she is definitely skipping. “I’m a fan of strong shoulders, but I think the extreme shoulder, to me–it takes a very special person to pull it off. And I’m kind of ready to move on from that,” she says. Shop the Olsenboye collection at now!–Mari Kasanuki

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dulce on


kwhm on

what a couple of weirdos.

dmz on

never did care for untalented. folks.

LMH on

Can you imagine this fashion line when most of the time these two look like a couple of bag ladies!

Cindy on

I like them. Always have. I wish them the best with the new line.

shar on

Enough w/the “Tim Burton” look! These 2 are young, beautiful women, but they always look like they’ve just come from their own funerals. Nothing flirty, pretty and youthful projecting here. I was hoping that the “Darlene Connor” Roseanne-forced image was well behind us, but apparently not. They’re brand doesn’t appeal to my 20-something daughter, “Too depressing”, so I’m sure many others are of the same opinion. Get some therapy and find a way to celebrate the joy of being alive.

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[…] Ashley and Mary-Kate Olsen Combine Friends and Family in Designs … […]

Vanessa on

It’s a little thing called PERSONAL STYLE, people! Sheesh… I think that they’re style is unique, and I love that they are conforming to how everyone else dresses just because they are young celebrities. I say good for them for sticking up for who they truly are and expressing that in their own style. Everyone has the right to dress however THEY want, even celebrities. Just my two cents. That being said, very excited about the new JCP collection but I don’t live in the USA :( I wish we had a JCP and Target in Canada… :(

Jess on

Vanessa you aren’t missing much with not having a JCP or Target. JCP is just an a more expensive version of Sears and Target is like Walmart only higher prices and less variety. But that is just my opinion. I also think the Olsen twins have done a great job of creating their own personal style. While I don’t always like what they have on they are very true to who they are and I think that says alot.

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[…] Ashley and Mary-Kate Olsen Combine Friends and Family in Designs … […]

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