Ryan Reynolds Is Hugo Boss Fragrance's Newest Face

02/12/2010 at 03:02 PM ET

Courtesy Hugo Boss

Scarlett Johansson, is already the face of Dolce & Gabbana’s scent Rose The One, and now Ryan Reynolds is following his wife’s lead and jumping into the fragrance game himself as the newest face for Hugo Boss Fragrances. “Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives,” Reynolds tells WWD. “I’m honored Boss invited me to be the face of its new men’s fragrance.” Although Hugo Boss Fragrances has yet to release any additional details, a brand spokesperson confirms to PEOPLE that the actor will represent two new as-yet-unnamed scents under the classic Boss line. Tell us: What do you think of Ryan as the new face of Boss?David Yi

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Showing 44 comments

Anna on

YUMMY! That man is just ten bits of too fine. I can’t wait to see the ads. And if it smells delish, my Hubby will be wearing a new cologne.

Erin on

I love Ryan, always happy to see more of him!


yummy is right, Scarlett ur blessed and now he smells good too oh boy!!

ela on

I had the pleasure of meeting him in Sundance. I loved his movie Buried and he is beautiful.

Christine on

All I can say is YUMMY. Scarlett is a very luck girl indeed!!!

jen on

LOVE HIM! He is super hot and the perfect picture of sophistication for the Boss line.

Del on

LOVE Hugo Boss fragrances. And LOVE Ryan Reynolds. Not so enamoured of that picture though – he looks like someone’s grandmother just flashed him and he doesn’t know what to say.

Dawn on

LOL Anna.. I just told my fiance the same thing as soon as I saw the title of this article!

Gloria on

Oh yeah, he is hot! Can’t wait! YUM YUMMY!

Deana on

Love It! He is Smokin Hot!! Great choice!

Janet on

He is good looking and funny. But classic style and sophistication are NOT two words that come to mind when I think of Ryan Reynolds.

lisa on

he’s hot…extremely hot. He got married like two hours from where i live! :)

cindy on

I saw him on the plane from Vancouver to California he was in first class and reading a script. Of course my friend and I eye’s were glued to him and when he stood up oh my my my he is just as pretty if not prettier in person, tall and buff he’s a very sexy man!

usspost on

Ryan Reynolds as the face of the new men’s fragrance.

Kim on

Yummy is just the word I would use to describe him!!!

SoNotHollywood on

Great choice. Ryan IS Boss. Mmmmm! I remember when I first saw him in Two Guys, A Girl & A Pizza Place. LOVED him then, LOVE him now! He’s a keeper, ScarJo!

jbferever. on

ryan reynolds is sooo hot. yeayyyy ;) loveehim<3

Marsha on

YUMMY YUMMY and more YUMMY he is HOT..He will be GREAT..

WW on

Ryan Reynols is the hottest thing in Hollywood right now. Does anyone remember him from the TV show Two Guys a Girl & a Pizza Place? Ryan is funny, gorgeous & humble. Let me know if you ever get tired of him Scarlett! Smokin hot!

Amanda on

Love him! Needs a picture with his shirt off, he is ABS-olutely fabulous!

Cassie on

I find this man so lacking in charm and average in looks. If he had a soul jump out and captivate me it could make his average good looks irresistable like so many heart throbs before him; Patrick Dempsey; Robert Downey Junior; Patrick Swayze…. But Naahhh he is just a pretty boy not pretty enough riding a wave … Im not convinced!

dancia on

he is adorable

Lisa on

Ryan is the best looking actor in Hollywood. He is HOT, HOT, HOT and seems really nice and is very funny.

Missy on

Yum Yum is so right. This man is soo sexy. I wanna see some shirtless pics ;). 3 Pages of yum yum comments and one obviously blind girl. You keep that man Scarlet he is definitely a keeper

TM on

Ooh la la

Brianna on

What a fine human being! Not surprised that he is now the face of Hugo Boss!! Makes my knees weak and my lips quiver…yikes!! Scarlett is one lucky lady!!

Lekili on

Sweet. He’s a very handsome man.

kat on

I think that sucks….. I like ryan…But my favorite actor Jonathan Rhys Meyers was the best for Hugo Boss…..I wonder why he doesnt do it anymore cuz he looked pretty good in the ad’s and stuff

ela on

@kat: according to reports Ryan will be the face of a NEW LINE of Hugo Boss men’s fragrances.

Melissa on

He is so beautiful. He should never wear a shirt!!

Elle on

This man is about 20 different kinds of HOT! Yum!

cschrepp on

Just let me smell that man up close!

Janice on

Well, once I get past the picture of him as Van Wilder…I’m sure he’ll be great!

• Mister Reynolds • on

[…] Source: People style watch […]

IMPRENSA | Modismo on

[…] RYAN REYNOLDS NOVO AMIGO DE HUGO BOSS Foi divulgado que o ator canadense Ryan Reynolds foi escolhido como estrela para a campanha do novo perfume da Hugo Boss. Reynolds declarou sobre seu novo emprego ” Boss é uma marca que representa estilo clássico e sofisticação, mas também inspira homens a trabalharem duro, serem abertos a oportunidades e lutar pelo sucesso em todos os aspectos de suas vidas. Estou honrado que a Boss tenha me convidado para ser o rosto do novo perfume da marca”. Bla, bla, bla, esperemos que ele esteje sem camisa. [People] […]

Ryan Reynolds is the newest fragrance by Hugo Boss Face | HottestTrendz.com on

[…] more on People Magazine Share and […]

Emily Tucker on

While I am a huge fan of Ryan Reynolds, I wish he would stand up for American workers who are losing their jobs due to Hugo Boss’ decision to move its profitable Cleveland production facility in the US overseas. While celebrities and others continue to support Hugo Boss, they are leaving workers out in the cold and continue to turn down economic incentives offered from state and local officials. They are due to close its doors in April, resulting in the loss of more than 300 jobs- please Ryan help save these jobs and send a message to Hugo Boss!

Cheryl on

Ryan Reynolds is hot! He is perfect for Hugo Boss.

Stephanie on

my god he is FITTTTTTT assssss FOOOOK :D !!! ad kick my lad outta bed 4 him any day/night of the week !!!!!! we cn all wish tho cnt we girls :D xxx

Led Spots  on

farewell Patrick Swayze, we will really miss this very talented guy*`.

Sectional Garage · on

of course patrick swayze is a very talented guy and he is also a very handsome actor “

invest liberty reserve on

I agree with your Ryan Reynolds Is Hugo Boss Fragrance’s Newest Face – Style News – StyleWatch – People.com, excellent post.

I Love Films | I-LOVE-FILMS.COM | Movies, TV Shows, Music & Books on

[…] in the fragrant footsteps of such hotties as Gerard Butler, Victor Cruz and Ryan Reynolds, James, 30, proves he can deliver the appropriate amount of smolder in his first campaign image for […]

You're Going to See a Lot of Theo James (and Wish Magazines Were Scratch-n-Sniff) | Orbit Health on

[…] in the fragrant footsteps of such hotties as Gerard Butler, Victor Cruz and Ryan Reynolds, James, 30, proves he can deliver the appropriate amount of smolder in his first campaign image for […]

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