Ryan Reynolds Is Hugo Boss Fragrance's Newest Face

02/12/2010 at 03:02 PM ET

Courtesy Hugo Boss

Scarlett Johansson, is already the face of Dolce & Gabbana’s scent Rose The One, and now Ryan Reynolds is following his wife’s lead and jumping into the fragrance game himself as the newest face for Hugo Boss Fragrances. “Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives,” Reynolds tells WWD. “I’m honored Boss invited me to be the face of its new men’s fragrance.” Although Hugo Boss Fragrances has yet to release any additional details, a brand spokesperson confirms to PEOPLE that the actor will represent two new as-yet-unnamed scents under the classic Boss line. Tell us: What do you think of Ryan as the new face of Boss?David Yi

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Showing 44 comments

Elle on

This man is about 20 different kinds of HOT! Yum!

cschrepp on

Just let me smell that man up close!

Janice on

Well, once I get past the picture of him as Van Wilder…I’m sure he’ll be great!

• Mister Reynolds • on

[…] Source: People style watch […]

IMPRENSA | Modismo on

[…] RYAN REYNOLDS NOVO AMIGO DE HUGO BOSS Foi divulgado que o ator canadense Ryan Reynolds foi escolhido como estrela para a campanha do novo perfume da Hugo Boss. Reynolds declarou sobre seu novo emprego ” Boss é uma marca que representa estilo clássico e sofisticação, mas também inspira homens a trabalharem duro, serem abertos a oportunidades e lutar pelo sucesso em todos os aspectos de suas vidas. Estou honrado que a Boss tenha me convidado para ser o rosto do novo perfume da marca”. Bla, bla, bla, esperemos que ele esteje sem camisa. [People] […]

Ryan Reynolds is the newest fragrance by Hugo Boss Face | HottestTrendz.com on

[…] more on People Magazine Share and […]

Emily Tucker on

While I am a huge fan of Ryan Reynolds, I wish he would stand up for American workers who are losing their jobs due to Hugo Boss’ decision to move its profitable Cleveland production facility in the US overseas. While celebrities and others continue to support Hugo Boss, they are leaving workers out in the cold and continue to turn down economic incentives offered from state and local officials. They are due to close its doors in April, resulting in the loss of more than 300 jobs- please Ryan help save these jobs and send a message to Hugo Boss!

Cheryl on

Ryan Reynolds is hot! He is perfect for Hugo Boss.

Stephanie on

my god he is FITTTTTTT assssss FOOOOK :D !!! ad kick my lad outta bed 4 him any day/night of the week !!!!!! we cn all wish tho cnt we girls :D xxx

Led Spots  on

farewell Patrick Swayze, we will really miss this very talented guy*`.

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