Ryan Reynolds Is Hugo Boss Fragrance's Newest Face

02/12/2010 at 03:02 PM ET

Courtesy Hugo Boss

Scarlett Johansson, is already the face of Dolce & Gabbana’s scent Rose The One, and now Ryan Reynolds is following his wife’s lead and jumping into the fragrance game himself as the newest face for Hugo Boss Fragrances. “Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives,” Reynolds tells WWD. “I’m honored Boss invited me to be the face of its new men’s fragrance.” Although Hugo Boss Fragrances has yet to release any additional details, a brand spokesperson confirms to PEOPLE that the actor will represent two new as-yet-unnamed scents under the classic Boss line. Tell us: What do you think of Ryan as the new face of Boss?David Yi

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Showing 44 comments

Anna on

YUMMY! That man is just ten bits of too fine. I can’t wait to see the ads. And if it smells delish, my Hubby will be wearing a new cologne.

Erin on

I love Ryan, always happy to see more of him!


yummy is right, Scarlett ur blessed and now he smells good too oh boy!!

ela on

I had the pleasure of meeting him in Sundance. I loved his movie Buried and he is beautiful.

Christine on

All I can say is YUMMY. Scarlett is a very luck girl indeed!!!

jen on

LOVE HIM! He is super hot and the perfect picture of sophistication for the Boss line.

Del on

LOVE Hugo Boss fragrances. And LOVE Ryan Reynolds. Not so enamoured of that picture though – he looks like someone’s grandmother just flashed him and he doesn’t know what to say.

Dawn on

LOL Anna.. I just told my fiance the same thing as soon as I saw the title of this article!

Gloria on

Oh yeah, he is hot! Can’t wait! YUM YUMMY!

Deana on

Love It! He is Smokin Hot!! Great choice!

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