EXCLUSIVE: Whoopi Goldberg Brings Humor and 'Poise' to Her New Campaign

02/10/2010 at 10:14 AM ET
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Signing on to be the spokesperson for Poise, Whoopi Goldberg channels famous female icons of the past dealing with LBL, including Cleopatra, Lady Godiva and the Mona Lisa in hilarious ads and “Great Women in History” webisodes. While Whoopi can’t pick her favorite of the women she created (she picked the women and wrote the dialogue), she says there is one more surprising lady she’d like to portray: Sarah Palin! “If I could add one more it would be Sarah Palin. I don’t have a favorite, because they are all my creations.” Whoopi exclusively tells PEOPLE that she wanted to tackle the issue of light bladder leakage because “I wanted to help Poise get the word out on a very common issue that many women experience but don’t talk about. I wanted to address women’s issues and not be embarrassed by them.” See more of Whoopi and find out more at 1in3likeme.com.

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demonterius on


Timothy White and Whoopi Goldberg team up for absorbing campaign « Stockland Martel on

[…] everything sound like a double entendre?—and have already written about by magazines like People (“Whoopi Goldberg Brings Humor and ‘Poise’ to Her New Campaign”) and Advertising Age, which did a big feature on the campaign this […]

Maya Bailey on

Women Issues these days are mostly about women empowerment and equal rights among men.`~’

Thomas Williams on

women issues these days are more on equal rights with men and woman power*.`

Liam Martin on

there are lots of women issues that are mostly related to relationships and family*:;

Chinese Girls  on

womens issues are mostly related to their emotional well being.:.

net ebooks on

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Outlook on

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