Jeweler Alexis Bittar Revisits the '80s with New Model Joan Collins

02/08/2010 at 11:04 AM ET

Courtesy Alexis Bittar

She’s one of Hollywood’s most iconic small screen vixens, but this spring, 76-year-old actress Joan Collins is trading acting for modeling as the face of jewelry designer Alexis Bittar’s poster campaign. Launching to coincide with fashion week, the ads will loom large on billboards across New York City. Reprising the signature glamour that earned her fame as Alexis on the set of Dynasty in the 1980s, Collins appears highly made up and adorned in statement costume jewels — a love she’s been cultivating for decades. “I don’t collect real jewels as I travel so much but I have a vast selection of costume jewelry since I was a teenager,” she was recently quoted as saying according to a release for the campaign, continuing, “Alexis Bittar is by far my favorite costume jewelry designer […] His whimsical designs suit my personality effortlessly. I always feel glamorous and sexy whenever I adorn myself in his creations.” And the feeling was clearly mutual. When the designer, flattered by Collins’s mention, asked her to take a starring role, she didn’t hesitate: “Oooh! ‘Alexis for Alexis’… how brilliant! Count me in.” Tell us: What do you think of Joan Collins as the face of Alexis Bittar’s spring line? –Katherine Kluznik Rentmeester

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Showing 32 comments

pat on

Not only is she great looking (with or without photoshop)she is smart and funny and witty.Don’t concentrate on her looks. It takes all of the above (including a great sense of humor) to become the classy and classic lady that she is.

Sandy on

Wow! She looks gorgeous — and at 76!!! Even with airbrushing, she’s still breathtaking. Very class, well done photo. Good for you, Joan! I am in awe.

Tobie on

You people have nothing better to do than critisize all day long.. Grow up ladies and get off the couch and get a life. Joan Collins is the ideal perfect person for this ad. So they photoshopped the picture. Its modeling thats what they do! You losers!


i hope i can look that good ater being air brushed & can afford her plastic surgeon

jenn on

sure she’s had surgery..dah..but a lil’ fake hair, lots of makeup, airbrushing and tahh dahh. there you have it. if i can pull that off at 76…i will!

Julie on

She looks great for 76! God bless her!

sheldon on

I’ve known of this for some time and all I can say it “FANTASTIC”! This is what I would call BRILLIANT advertising! And who better than Joan? She is glamour, unique, stylish and one of a kind.

katie on

very cool looking photo!

AlexisColby on

Wow, she is so elegant & beautiful! I Love Joan!!!!!!!!!!!!!!!!!!!!!!!!!!

chris on

They should clone her. She’s a true diva. She captures an era in her face and yet she is simply timeless. They dont make women like her anymore.

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