Jeweler Alexis Bittar Revisits the '80s with New Model Joan Collins

02/08/2010 at 11:04 AM ET

Courtesy Alexis Bittar

She’s one of Hollywood’s most iconic small screen vixens, but this spring, 76-year-old actress Joan Collins is trading acting for modeling as the face of jewelry designer Alexis Bittar’s poster campaign. Launching to coincide with fashion week, the ads will loom large on billboards across New York City. Reprising the signature glamour that earned her fame as Alexis on the set of Dynasty in the 1980s, Collins appears highly made up and adorned in statement costume jewels — a love she’s been cultivating for decades. “I don’t collect real jewels as I travel so much but I have a vast selection of costume jewelry since I was a teenager,” she was recently quoted as saying according to a release for the campaign, continuing, “Alexis Bittar is by far my favorite costume jewelry designer […] His whimsical designs suit my personality effortlessly. I always feel glamorous and sexy whenever I adorn myself in his creations.” And the feeling was clearly mutual. When the designer, flattered by Collins’s mention, asked her to take a starring role, she didn’t hesitate: “Oooh! ‘Alexis for Alexis’… how brilliant! Count me in.” Tell us: What do you think of Joan Collins as the face of Alexis Bittar’s spring line? –Katherine Kluznik Rentmeester

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Showing 32 comments

patricia on

She is absolutely perfect!

jeannine on

May I look like that at 76. Very elegant & beautiful. Joan Collins is truly an icon.

B Hay on


Karen on

Too plastic.

Mom1 on


eve on

FIERCE!!!!!!!!!!!!!! LOVE HER!!!!!!!!!!ROCK ON AT 76!!!!

Linda on

We all know that you do not look like this at age 76 unless you are a “Movie Star”. I feel they should have photographed her showing some age.
Just my opinon.

Dawn on

She is GORGEOUS, TIMELESS and FABULOUS!! Love them both!

Kelley on

She looks great, but no doubt this photo has been photoshopped big time.

PinkCamellia on

Classy, but airbrushed to death!

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