SNEAK PEEK: Emma Watson's New Eco-Clothing Collaboration

02/02/2010 at 12:00 PM ET

Courtesy Cantata, L.P

As the reigning face of Burberry, Emma Watson is already an established fashionista, so when we found out she would be designing a charity line for British fair-trade fashion label People Tree, we couldn’t wait to see what she had up her stylish sleeve. And by the looks of it, Emma did not disappoint! Acting as a creative advisor, Emma helped the team at People Tree create a vibrant collection of knitwear for women and men, consisting of cotton T-shirts, jersey dresses, poplin skirts and shorts. And what’s more, Emma shows off her designs in a 36-page color catalogue for the label. “I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to help alleviate poverty,” she says in a statement. “I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion.” As such, 80% of Watson’s new line is made of 100% fair trade-certified cotton. Love what you see? People Tree will begin shipping to the U.S.A this week. —David Yi

Courtesy Cantata, L.P

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 24 comments

Loretta on

I love the clothes. Finally a youthful and ethical line. Good prices as well. Maybe more designers will do the same if this clothing line is successful.

javis on

she is a fantastic young star and a fashionista in her own right

Krum on

Emma could wear a potato-sack and still look hot! Seriously though, kudos to her and People Tree for the eco-friendly effort.

Fabiana on

I can’t wait to see the clothes! Whatever Hermione wears Fabi wears!

Jaclyn on

Emma is super cute! good for her for designing a line for charity!

adrienne on

I have enjoyed watching Emma Watson grow up on Harry Potter and she has turned into a smart, savvy, young woman with all the right ideas. She is also a good actress in her own right. Congradulations to you and good luck in your fashion line, Emma.

Emma Roberts + People Tree | Coco 'n' Jo on

[…] sneak peek at Emma Watson’s gorgeous People Tree range, as seen in People mag. Pics shown in People, courtesy of Cantata […]

gail on

Just noticed most of her clothes are labeled “Made in Nepal”….sweatshops, really? Eco-friendly, maybe, people friendly, not so much.

Delana on

Emma Watson has grown into such a beautiful, thoughtful, and classy girl. It is also impressive that education is important to her and that she is enrolled in college! I personally am not a fan of these fashions, but kudos to her for supporting a good cause.

kwan on

She’s super pretty can’t wait for DH

1 | 2 | 3 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,514 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters