FIRST LOOK: Beyoncé's Super Sexy Commercial for Her New Perfume 'Heat'

01/29/2010 at 10:59 AM ET

Beyoncé Knowles already has sexy down, but the singer is really heating things up in her first commercial for her debut signature scent, Beyoncé Heat — and we’re bringing you a first look. And talk about too-hot-to-handle! Set to a soundtrack of the chanteuse singing “Fever”, the ad kicks off with a shot of the singer stripped down and soaking in a bathtub. Soon you’ll be able to do more than just see the ads. Beyoncé Heat, which mixes top notes of red vanilla orchid, magnolia, neroli and blush peach, will start burning up store shelves this week, with prices ranging from $39-$59. Tell us: What do you think of Beyoncé’s commercial?

Showing 34 comments

Liz on

Nice! <3!!!!!!!!

Julie on

I think that this is beneath her. She has more class than this.

Joan on

I think with BeYonce’s musical talent her perfume will stand alone and do well without the near exposure of her upper parts. BeYonc’e; don’t let the male dominated industry cheapen your talented career that you have worked so hard for. You are beautiful, talented and strong! you don’t need to go to those lengths to sell your cologne…. Just My Opinion.

ariana on

OD, a little too much

avery on

Beyonce is HOT period! I agree if Fergie had done this no one would say a bad thing but because it’s Beyonce there’s negativity. People are just jealous of her-not only is she truly beautiful inside and out but she has one of the most beautiful voices ever! Way to go Beyonce. Her perfume would sell well regardless of this ad anyways! She is a class act!

Robert Hara on

Like it!!!

Mary on

I think Beyonce has been trolling through too many old George Michael videos. C’mon, don’t you have an original idea? The whole commercial looks like a complete rip-off of his “Freedom” video. So dated…

Christine on

Not sure how this ad appeals to WOMEN, which is important seeing as how it is a product for our gender…

Vandie on

Like most of everything that Beyonce has done in her musical careeer…the reaction of “majority White” main-stream America, and the media overall, is always to “over-rate” her. It’s all a publicity play for media-outlets to garner as much attention to themselves (gaining popularity to their “Media-Names/Magazines,Business, etc. At the end of the day…it’s all about who gets the credit for all the best “over-rated” advertisments. That’s what Hollywood does…and will always do. Hollywood thrives to over-sensationalize stars.

It’s not the “Heat”…it’s not the “Sexy”…it’s all about the GREEN,$$$. But, as we all know, showing a little more of a woman’s skin, always win!

I hope the perfume is as good as the commercial…


Kaycee on

Too, too much. Way over the top. The overly shiny chest and breasts and legs was not necessary either. She could have toned it down and made it a lot more classy while still being sexy. But the bottom line is no matter how bad the commercial is, how does it smell and how well it will sell.

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