Soccer Stud Takes Place of Becks (and His Pecs!) in Emporio Armani Underwear Ads

01/14/2010 at 11:02 AM ET

Courtesy Armani

It’s the changing of the models at Armani this week. First Megan Fox made her sexy debut, replacing Victoria Beckham. Now, the design house is offering a sneak peek at their new men’s campaigns, featuring David Beckham‘s hot, new replacement in the Emporio Armani Underwear campaign as well as the Armani Jeans ads. Shot by Mert Alas and Marcus Piggott, soccer star Cristiano Ronaldo strips down for print ads and billboards rolling out in February. ”I am very flattered to be asked to represent Armani,” Cristiano said in a statement. “I am very pleased with the pictures we have done together — they are certainly striking and are full of an attitude and spirit that I can relate to.” We couldn’t agree more. Tell us: What do you think of the new ads?–Katherine Kluznik Rentmeester

Courtesy Armani

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Showing 146 comments

martha on


trapeach on

he looks gay to me!

Megan on

He’s not Latino, he’s Portuguese.
The pictures are amazing, he is so gorgeous.

Nia Mote on

Martha, Cristiano is not a Latino; he’s Portugese! lol But i agree with your sentiments!

As much as I love Becks, Cristiano Ronaldo is smoooookiiiinnnnnnn.
However Megan Fox replacing Posh…… Ehhh.

Kimberly on

Very hot, but I do think that the eyebrows are a little overdone…

Patty on

hay papacito !! estas Rico !!
Beckham who!!

Christy on

OMG.. What a hottie!

Geiorgina on

He looks gay.

Erica on

I agree. He does look gay. I think his it’s the eyebrows. Maybe that’s the market they are trying to attract. As a woman, I definitely preferred David Beckam’s ads…very masculine, very sexy.

Frederika on

He does absolutely nothing for me – especially with those eyebrows – WFT?

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