Soccer Stud Takes Place of Becks (and His Pecs!) in Emporio Armani Underwear Ads

01/14/2010 at 11:02 AM ET

Courtesy Armani

It’s the changing of the models at Armani this week. First Megan Fox made her sexy debut, replacing Victoria Beckham. Now, the design house is offering a sneak peek at their new men’s campaigns, featuring David Beckham‘s hot, new replacement in the Emporio Armani Underwear campaign as well as the Armani Jeans ads. Shot by Mert Alas and Marcus Piggott, soccer star Cristiano Ronaldo strips down for print ads and billboards rolling out in February. ”I am very flattered to be asked to represent Armani,” Cristiano said in a statement. “I am very pleased with the pictures we have done together — they are certainly striking and are full of an attitude and spirit that I can relate to.” We couldn’t agree more. Tell us: What do you think of the new ads?–Katherine Kluznik Rentmeester

Courtesy Armani

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Showing 146 comments

Tully on

Athletic and gorgeous. His body and facial features are perfect, like a Greek statue. Wonder how much airbrushing was done?! Love the vertical shot. His pose in the horizontal shot feels uncomfortable
like a crunch.

Pamela on

Gay or straight, he’ll definitely help sell the Armani brand. Enough said.

lisad on

A Latino is a native of Latin America….Ronaldo is european…However you want to describe him, he’s yummmmmmy!

Barbara on

Nothing hot about him – and his eyebrows – huh?
He needs them thinned down big time. But about time
Becks and V are off the chart – sick of them. Please go home.

plow on

I like!

Heather on

What does ‘Gay’ look like?? He just looks polished.Of course these ads are geared towards men,they are advertising mens clothes! I think both Christiano and David are beautiful just in differeny ways.Come on ladies, embrace the change!

what on

hey Martha he is not a Latino. he is from Portugal and does not speak Spanish he speaks Portuguese.



clove on

He looks to be a nice drink of water…however he does look like there may be a lil sugar in the tank. He is toooo perfect! I prefer Becks but he is easy on the eyes that’s for sure!!! lol

Ann on

Too bad he is a crybaby who likes to take dives

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