Soccer Stud Takes Place of Becks (and His Pecs!) in Emporio Armani Underwear Ads

01/14/2010 at 11:02 AM ET

Courtesy Armani

It’s the changing of the models at Armani this week. First Megan Fox made her sexy debut, replacing Victoria Beckham. Now, the design house is offering a sneak peek at their new men’s campaigns, featuring David Beckham‘s hot, new replacement in the Emporio Armani Underwear campaign as well as the Armani Jeans ads. Shot by Mert Alas and Marcus Piggott, soccer star Cristiano Ronaldo strips down for print ads and billboards rolling out in February. ”I am very flattered to be asked to represent Armani,” Cristiano said in a statement. “I am very pleased with the pictures we have done together — they are certainly striking and are full of an attitude and spirit that I can relate to.” We couldn’t agree more. Tell us: What do you think of the new ads?–Katherine Kluznik Rentmeester

Courtesy Armani

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 146 comments

Jen on

He looks Gay, They need to get the Beckhams Back.
This is so sad we go from a great looking family man and wife to this. What has this world come to.
We are in a Recession, now a Depression.. Nothing to look up to…

leslie on

He looks gay!

AJ on


leslie on

Actually, kind of creepy looking

True Latin From Europe on

To Martha and the rest of the clueless.

Armani has had many Latins as their spokes models, these Latins happen to be mostly Italians like Armani himself. Am true Latin is to be a descendent of Ancient Rome and not from some Spanish speaking country in the Americas. True Latins who originated from Europe include Italians, Spanish, Portuguese, Romanians, and the French . Educate yourself regarding who Latins truly are and that in the Western hemisphere they are merely Hispanics.

Claudia on

Is he channeling Spock? He’s not gay…..but rather bi-sexual giving himself a larger pool to chose from… if you ask me.

Brandee on

Love Beckam, but wouldn’t kick this guy outta bed either!!! As long as he stays looking this way…who cares if he’s gay, latin, portuguese, or from the backwoods of Alabama !!!!

sandy on

His eyebrows make him look like some ancient Egyptian or something! He’s got but the eyebrows are to perfect for a man.

cec on

ehh, he does look feminine with those poses. face is gay looking too.

Jenni on

Cristiano doesn’t have those eyebrows when he plays soccer. If he did, I wouldn’t have been salivating over him for the past three years when he played for Manchester United. Always loved when he would rip his shirt off after scoring a goal. He’s hot, hot, hot … but I definitely would nix those exaggerated eyebrows next photoshoot!

Next | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | … 15 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,511 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters