Soccer Stud Takes Place of Becks (and His Pecs!) in Emporio Armani Underwear Ads

01/14/2010 at 11:02 AM ET

Courtesy Armani

It’s the changing of the models at Armani this week. First Megan Fox made her sexy debut, replacing Victoria Beckham. Now, the design house is offering a sneak peek at their new men’s campaigns, featuring David Beckham‘s hot, new replacement in the Emporio Armani Underwear campaign as well as the Armani Jeans ads. Shot by Mert Alas and Marcus Piggott, soccer star Cristiano Ronaldo strips down for print ads and billboards rolling out in February. ”I am very flattered to be asked to represent Armani,” Cristiano said in a statement. “I am very pleased with the pictures we have done together — they are certainly striking and are full of an attitude and spirit that I can relate to.” We couldn’t agree more. Tell us: What do you think of the new ads?–Katherine Kluznik Rentmeester

Courtesy Armani

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Showing 146 comments

shay on

I thought being Portugeuse qualified as Latino? The culture and language are not very different from it’s neighbor Spain. Who makes these rules anyway?

JD on

Hope the young man keeps his cool. Just goes to show you there are changes in the modeling world. Good luck for his future.

Kelsey on

Good body but wayyyy to clean cut, he looks like a girl for god’s sake. NO ONE can beat beckham anyways…

Fabiana on

My Gaydar just went off. Are these ads geared toward men or women I wonder? Bring back the Beckams’!!

Ronnie123 on

Sorry….but I love David Beckham way more….he is rougher and way more sexy!!!

Jenn on

He’s hot and I prefer the clean cut looks as opposed to being covered in tatoos, but I don’t care for the second pose at all. He looks very uncomfortable.

j.daccini on

To the woman who says that Cristiano Ronaldo isn’t Latino that is Portuguese, She should get out of the US more often. Portugal is consider a Latino contry as well as Italy and Spain. So Cristiano es latino you idiot

misia on

Really? Who cares whether he’s gay? I like Beckham better.

Carolina on

I also think these ads are geared towards men – as a women I don’t find these ads attractive at all…The Beckham ads were SMOKIN HOT.

E on

He looks really GAY!!!

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