Soccer Stud Takes Place of Becks (and His Pecs!) in Emporio Armani Underwear Ads

01/14/2010 at 11:02 AM ET

Courtesy Armani

It’s the changing of the models at Armani this week. First Megan Fox made her sexy debut, replacing Victoria Beckham. Now, the design house is offering a sneak peek at their new men’s campaigns, featuring David Beckham‘s hot, new replacement in the Emporio Armani Underwear campaign as well as the Armani Jeans ads. Shot by Mert Alas and Marcus Piggott, soccer star Cristiano Ronaldo strips down for print ads and billboards rolling out in February. ”I am very flattered to be asked to represent Armani,” Cristiano said in a statement. “I am very pleased with the pictures we have done together — they are certainly striking and are full of an attitude and spirit that I can relate to.” We couldn’t agree more. Tell us: What do you think of the new ads?–Katherine Kluznik Rentmeester

Courtesy Armani

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Showing 146 comments

Dee on

I think my eyes just burst into flames from viewing such hotness!! I don’t care if he is Latino or Portuguese…He is raw HAWT!!

Jules on

The term Latino (feminine Latina) in the Romance languages, such as Italian, Portuguese, and Spanish, literally translates as “Latin”. (The cognate French term is Latin, not Latino.) Portuguese dictionaries define the demonym Latino to refer to natives of Romance-speaking nations influenced by Roman civilization, and to the natives or inhabitants of ancient Latium (modern Lazio).[34][35] Italian dictionaries define the demonym Latino as: the ancient Latins and Romans, and their language, Latin, as well as the neo-Latin nations.[36][37] The dictionary of the Real Academia Española defines ten meanings for Latino, including the ancient peoples of Latium and the modern Romance-speaking European and American nations.[38] In these languages, Latino, just like any other demonym, is by convention not capitalized.

nicole on

How beautiful is he… Dear God, he’s hot.

edna on

I personally do not like this kind of a man. Fat men are the way to go. More lovin’. He kinda looks like a drag queen. No big deal.. he probably likes that kind of thing.

setswakae on


Maria on

For those commenting he is not latino… the real meaning of a latino is a person of “latin” descent as in the language! Many people assume it is only for Latin-americans…
Italians, French, Spanish, Portuguese, etc. people with languages derived from latin are latinos!

colleen on

not attractive. overly photoshopped.

Rocki on

When I heard that Cristiano Ronaldo was going to be the new face of Armani I was SOOOO Ready to see the pictures. He has modeled before for designers but I knew this was an underwear ad so wanted to see the goods in less clothes and was not disappointed. His hair and his makeup are however disappointing and yes, on the field he is a great actor and spends way too much time laying on the field but then again he was FIFA player of the year so that proves something. But yes, I will be licking my lips and looking forward to seeing more of his ads. YUMMY! Gay or not- the ads sell SEXINESS! GGGGOOOOAAAALLLLL!!! And many ppl mistaken defining “Latinos”, “Hispanics”, “Spanish”- get over it. Be proud of who you are and allow your character to define you. Not a title.

Rita on

I agree, very hot. The eyebrows are overdone. He ususaly does not look like that.

Teresa on

Between Beckham and Ronaldo, i pick Beckham. I agree that Ronaldo looks gay. On the other hand, if it were up to me i’d have Italian captain Fabio Cannavaro take over…he’s all kinds of sexy. If you don’t know him, look him up. :)

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