Soccer Stud Takes Place of Becks (and His Pecs!) in Emporio Armani Underwear Ads

01/14/2010 at 11:02 AM ET

Courtesy Armani

It’s the changing of the models at Armani this week. First Megan Fox made her sexy debut, replacing Victoria Beckham. Now, the design house is offering a sneak peek at their new men’s campaigns, featuring David Beckham‘s hot, new replacement in the Emporio Armani Underwear campaign as well as the Armani Jeans ads. Shot by Mert Alas and Marcus Piggott, soccer star Cristiano Ronaldo strips down for print ads and billboards rolling out in February. ”I am very flattered to be asked to represent Armani,” Cristiano said in a statement. “I am very pleased with the pictures we have done together — they are certainly striking and are full of an attitude and spirit that I can relate to.” We couldn’t agree more. Tell us: What do you think of the new ads?–Katherine Kluznik Rentmeester

Courtesy Armani

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 146 comments

Rebecca on

Lisad study culture before giving your thoughts..A Latino is not a native of Latin America. the term “Latino” has very little to do with the original European Latins which include Italians,Spaniards, Portuguese and French.Good try though!

jared4ever on


Sarah on

Lisad a latin does not mean a native of Latin America, the correct term is “Hispanic” orign from Europeans, french and Spain. Latin is geography not a meaning!

DD on

He definitely looks like a pickle smoocher.

Evy Mojo on


marie on

he has a nice body, but not a nice face, his expressions on his face are too stiff. he does not appear to have much in his package like David seemed to have. :)

Cristina on

We the Portuguese people, we are “Latinos”, history my friends….
His eyebrows are not like they are in the picture.
Is sexy, I don t think he is gay, but….

cynthia on

so fabulous!! cristiano is so sexy!!

olga on

Shay, being latino is mainly considered for south american people, you know brazilian, colombian, mexican, etc, portuguese people are considered european not latino. i was born and raised i portugal we def dont consider ourselves latinos.

to comment on cristiano he’s super hot!

Kat on

Okay, he looks like he is trying way too hard. I agree on those eyebrows, they look overdone.

Next | 1 … | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,510 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters