Katy Perry Is the New (Acne-Free!) Face of Proactiv

01/13/2010 at 01:57 PM ET

Sara De Boer/Startraks; Jason Kempin/FilmMagic; Jeffrey Mayer/WireImage

Proactiv Solution, the world’s best-selling pimple-fighting beauty regimen, probably also boasts the longest and most renowned list of celebrity spokespeople—especially with the just-announced additions of Katy Perry, Avril Lavigne and Jenna Fischer to their lineup. WWD reports that the trio of stars will join Proactiv’s famous pitchpeople — which already include Mandy Moore, Jennifer Love Hewitt, Julianne Hough — by touting the acne remedy with televised one-minute, two-minute, and 30-second commercials launching later this month. They’ll be compensated handsomely in return, as company exec Ben Van de Bunt confirms, “We are paying people consistently with what we have done in the past, which is millions of dollars.” Perry, Lavigne, and Fischer’s new gig will last at least a year, and expect to see the ads airing worldwide, as the line is carried in more than 58 countries. Visit wwd.com to learn more about Proactiv’s latest partnership. –Emily Hsieh

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Showing 44 comments

nora on

Wow! how exciting to have these ladies on the Proactiv team now!

As a Proactiv user I can honestly say it WORKS! You of course have to be completely consistent with it, and not skip any steps. It also comes in handy to add a couple of other Proactiv products to the rutine. The zit creme is excellent! It really rids of the zits right away…and the Refining mask is even better! Add those two together and bye-bye zits!

As for the user who said that it “only helps people with severe cases…that’s not the case at all. Mine was about average, and the results we’re very effective!

Kim on

I had really bad skin when I was younger and it kinda followed me through adulthood. I started using Proactiv and started seeing results after about 2 months of steady use. Yes, it did dry my face alittle, but eventually it went away and now my skin is amazing! I would recommend it to anyone with acne.

Raf on

ACNE? Use Diane35! Works like a bomb, you wont have one pimple.. only con is it makes you pick up a little weight.. but for a pimple free life is worth it

MrNiceGuy on

Can she get her husband a gig with Gilette or Norelco?

gv on

okay, proactiv does work. i have used it for a while now. acne takes time to heal just like anything else. so what if it takes a little longer? that is what happened to me. proactiv, if you use it for long enough is like prevention. it will keep your skin clear, just use it every day. my skin reacted TERRIBLY and got really dry, so i just cut a few things out until it calmed down. in a few weeks it did calm down and i was able to use the full system again. it just takes time.

Taylor on

Just like foods and medications, people can react in different ways to many things. Fortunately, I was lucky enough to have Proactiv be the ONLY thing that worked to clear my skin. If you are considering trying Proactiv, but have been convinced it will not work for you, keep in mind that most people who were not so lucky with Proactiv did not use it the way they were supposed to. You MUST make it a priority to use Proactiv twice a day, morning and night, and things such as using warm water and not scrubbing too hard make a world of a difference. I spent so much money on other products..even more on makeup used to cover my acne, and finally went for the big one…Proactiv…thinking it would burn and sting my face, I was hesitant to try it but did…I have now been on Proactiv for over a year, and my skin has never looked better. Completely clear…even around that favorite time of the month when I would break out the worst. Try Proactiv. Make sure you use it the RIGHT way…and then come back to this site and thank me : )
Thanks Proactiv!

Hayli on

I absolutely LOVE Proactiv! It worked so well for me, and almost instantly. I’ve been using it for nearly five years now and it has never let me down. I saw such amazing results and it is a product I would recommend to anyone and everyone. Trust me, Proactiv works!

Evan on

It’s Kinda weird being one of the only Guys commenting on here. However, I will say Proactiv is by far the best Product for acnce problems. I serioulsy went fomr having blemishes and dark spots on my face, to nealry Perect Skin. I could not be thankfull enough to use a skincare product that woked magic on my face. It really is as easy as 1,2,3. All you have to do is be consistent with the product and it will work fast. Follow the Steps and you will begin to see the amazing results. I encourage everyone out there Guys, ladies, aliens….ect., anyone that suffers from acne to use Proactiv. Seriously you have nothing to lose, but to only gain clear skin. It worked for me. So it can work for you.


Martin on


I USED TO WORK FOR the marketing company that Proactiv uses to sell their products. They SCAN THE INTERNET AND POST POSITIVE REVIEWS ON MESSAGE BOARDS!!! We used to have to do this when we had ‘downtime’. IT DOESN’T WORK AND IT IS ALL A BIG SCAM TO SELL YOU PRODUCT EVERY MONTH UNTIL YOUR ACNE STARTS TO CLEAR ON ITS OWN, then Proactiv can claim it was their product that did it. SCAM SCAM SCAM!! Go see a dermatologist!!!

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