Megan Fox's Sexy New Ads for Emporio Armani Underwear and Armani Jeans

01/12/2010 at 10:55 AM ET

Courtesy Emporio Armani

Victoria Beckham‘s ads as the face of Emporio Armani Underwear might have been sizzling, but her replacment Megan Fox gets temperatures rising in her new campaign for the Italian label — dressed in skimpy sets from Emporio Armani Underwear for seductive black and white photos. For her Armani Jeans campaign, the starlet debuts a stripped-down look, with damp hair, bare feet, and minimal makeup, and is dressed casually in a white oxford and jeans. The new series of ads, shot by Mert Alas and Marcus Piggott, featuring the 23 year-old will be unveiled in February on billboards in fashion meccas like New York, Tokyo and Milan. Why Fox? Giorgio Armani puts it succinctly: “Megan is young and sexy and has a lot of spirit,” he said, adding that his brands are “all about a youthful attitude, making her the perfect choice for the collections.” Tell us: What do you think of Megan as the new face of Emporio Armani Underwear?

Courtesy Emporio Armani

Courtesy Emporio Armani

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Showing 58 comments

andrea on

I hate her…. she’s gorgeous!! Very nice Ads.

Donna on

Where are her tats? Photo shopped!

Tiffany on

Awesome! I think she is purrrfect for the ads!

Trinity on

She is effortlessly gorgeous! The acting could use a bit more coaching [I’m being nice] but I doubt anyone can dispute her beauty…great marketing choice for Armani.

jgrizzle on

She’s a MILLION times a better endorser than VB.. ! Megan is just perfect



Rina D on

She is very sexy..n Sporty

KJC on

I actually think I preferred Victoria Beckham as spokesperson. I think she represents the brand better than Megan Fox will.

Honestly, the ones of her in her undies could be of any model. I don’t think those pictures are that great.

On the flip side, the one of her with the wet shirt, looking over her shoulder is absolutely beautiful. Stunning.

Frederika on

The ads are gorgeous.

mrs. perez on

oh man. i love me some megan fox! i think its perfect they chose her over victoria beckham. she was scrawny, not sexy.

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