Angelina Jolie No Longer the Face of St. John

01/08/2010 at 02:04 PM ET

Gilbert Flores/CelebrityPhoto

While Angelina Jolie hasn’t appeared in an ad for St. John for some time, the luxury knitwear company is speaking out on the absence of her famous face from their campaign. The label’s chief executive officer Glenn McMahon tells WWD, “[Jolie] overshadowed the brand. We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.” So while other luxury brands have hired the likes of Madonna, Emma Watson, Eva Mendes and others to star in their upcoming spring/summer 2010 campaigns, St. John turned to red-headed model Karen Elson, a decision McMahon sees as a step in the right direction for the brand. “We needed to show a modern point of view of St. John,” he says. “We have evolved.” And according to the label’s website, executive vice president of design for St. John, George Sharp, who also directed the new ads, views Karen as the “epitome of the modern day woman…the St. John woman… strong, confident, sensual and approachable with effortless glamour.” Tell us: What do you think of St. John’s decision to drop Angelina Jolie from their ad campaign? — Andrea DeSimone

Showing 66 comments

win on


she on

St.John = bad chothes

meg on

Angie is all those things they mentioned they are looking for. Not sure with the new model. Even though I respect their decision which I am sure doesn’t affect Angelina because thats not where she makes her most money from. But I think they could have gotten a better looking model not that one. That model does not look morden to me.

Small on

I think they let Angelina Jolie go because she was refusing to wear their bad clothes.

Oly on

@Small Ha!!ha!!!haaa!!!ha!!!!thats funny, you made me laugh. But I couldn’t agree more with you. I just used to look at their ada because of Angie and now I have a reason not to look at their horrible expensive for nthing clothes. I am happy too that Angie is no longer associated with their bad clothes.

ann on

Angie is all used up….Brad and her both always look so unhappy…..time for her to retire and tend to all those children…she can’t act so what is the big deal about her?

Colette on

Could care less that they dropped Angelina. I will say that I don’t care for the new campaign. I really don’t dig the photos – the hair just doesn’t work. I can say that being a red head.

Frann on

I can’t stand the sight of this woman and I don’t feel she has talent except that men are men and will oggle any female that lets it hang out.

Cynthia on

Angelina face was too beautiful for St. John’s clothing. Nothing she wore in those ads ever caught my eye. Just a bunch of drab & boring knits. They should count their blessings that someone like Angelina could bring attention to their granny suits.

SeiuC on

Angie is everything to which St Johns says they’ve evolved – and to which, of course, they have not. They still represent boring, old fashioned, school-marmy,librarian, which Angie is not. She’s lucky to be rid of them. They, however will be sorry she’s gone.

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