Angelina Jolie No Longer the Face of St. John

01/08/2010 at 02:04 PM ET

Gilbert Flores/CelebrityPhoto

While Angelina Jolie hasn’t appeared in an ad for St. John for some time, the luxury knitwear company is speaking out on the absence of her famous face from their campaign. The label’s chief executive officer Glenn McMahon tells WWD, “[Jolie] overshadowed the brand. We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.” So while other luxury brands have hired the likes of Madonna, Emma Watson, Eva Mendes and others to star in their upcoming spring/summer 2010 campaigns, St. John turned to red-headed model Karen Elson, a decision McMahon sees as a step in the right direction for the brand. “We needed to show a modern point of view of St. John,” he says. “We have evolved.” And according to the label’s website, executive vice president of design for St. John, George Sharp, who also directed the new ads, views Karen as the “epitome of the modern day woman…the St. John woman… strong, confident, sensual and approachable with effortless glamour.” Tell us: What do you think of St. John’s decision to drop Angelina Jolie from their ad campaign? — Andrea DeSimone

Showing 66 comments

Jenn on

HA! Jennifer Aniston SHOULD be the model for St. John’s because SHE is as BORING as the clothing they sell, so it would be a perfect fit! Angelina has better things to do with her time. Jen Aniston, not so much.

H-aylo on

“St. John woman… strong, confident, sensual and approachable with effortless glamour..”

that’s Angelina Jolie – her pictures were timeless!


Eveyone wants a piece of Angie.

Jen A. on

St. John had INCREASED sales with Jolie as their rep. They had MILLIONS in free publicity from her red carpet appearance for the Golden Globes. They used her and now that its over they’re using her name to remind you they still exists. I hope Jolie goes with a company that actually understands they have a star. Not some reality show star but an actual movie star.

And of course she over shadowed them. She’s a multi millionaire movie star. The clothing line is for old people and you hired a youthful movie star. And you bad mouth her? Please.

lisa on

I hated the overpriced label anyway!!! Now, I’m really not going to purchase their overpriced wannabe “Chanel” suits.

Bobbi Walker on

Biiiig mistake. Angelina is a very busy mom that is still very sexy. Karen who????

j'aime on

The legendary Angelina Jolie does not care for that.

Liberty on

Don’t care about AJ; still love the clothes…but the new gal’s red hair is overpowering in the photos. YUK! I don’t connect with that at all.

444 on

Angie is too good for them.

Lorinda on

I don’t like the new model–overshadows the clothes…. looks like a vampire with the super white skin and too red hair–i guess that’s in now…..

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