Heidi Klum Launching Two Maternity Lines!

01/06/2010 at 05:30 PM ET

Loved by Heidi Klum™ for Motherhood Maternity®

There’s no stopping supermodel mama Heidi Klum! Just three months after welcoming her fourth child, daughter Lou Sulola, the Project Runway host announces plans to launch two maternity lines next month. Lavish by Heidi Klum and Loved by Heidi Klum will debut online and in stores Feb. 12 for A Pea in the Pod and Motherhood Maternity, respectively. (Heidi follows in the footsteps of Nicole Richie, who debuted her own line for A Pea in the Pod in August.) In keeping with Heidi’s own sexy maternity style, Lavish includes 15 pieces of “iconic style and seamless fit.” One highlight? A slinky black maxidress, $128, worthy of a red carpet arrival! Loved will offer 14 affordable items made for comfort. Pieces include a loose-fitting floral print top, $40, and blue button-down tunic, $30. Heidi brings a heck of a lot of sartorial expertise (including a combined three years of pregnancies!) to her lines. “I experienced fashion challenges during my four pregnancies and combined my knowledge of what works in terms of style, comfort and practicality to create these lines,” Heidi said today in a statement. “Being pregnant shouldn’t stop you from being fashionable and feeling great about your changing body. It’s an exciting journey.” We can’t wait to see more!
Tell us: Will you buy Heidi’s maternity fashions? –Kate Hogan

Lavish by Heidi Klum™ for A Pea in the Pod®

FILED UNDER: Heidi Klum , Maternity
Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 49 comments

Heidi Klum to launch two maternity clothing lines | Showing Pregnancy Fashion on

[…] They will include a loose-fitting floral print top for $40 and a blue button-down tunic for $30, reports People.com. Heidi released a statement on her Lavish and Loved maternity lines: “I experienced fashion […]

Heidi Klum : Holiday Has Ended | Celebrity Parenting on

[…] said in her statement today, “I experienced fashion challenges during my four pregnancies and combined […]

Heidi Klum Is Launching 2 New Maternity Collections « Gossip @ R Web on

[…] and TV host Heidi Klum, who kinda made being pregnant her favorite extracurricular activity, is launching two new maternity clothing lines this year. Love by Heidi Klum was created for the Motherhood Maternity company while Lavish by Heidi Klum was […]

Amy Adams Dresses Up Her Baby Bump in Carolina Herrera | Celebrity Wildcard on

[…] she may not be able to buy Heidi Klum’s maternity designs yet, it isn’t stopping Amy Adams from looking fabulous during her pregnancy, thanks to […]

Expecting_in_SF on

I can’t wait for the launch of the line next week. Heidi looked so beautiful pregnant on Prok Runway. I am 6 months pregnant and working full-time. So i need to look professional and pulled together. Going several sizes bigger is just sloppy. I still have my pre-pregnancy size 4 legs, bum and upper body. So why cover yourself with some shapeless garb? I got a few great things on Isabella Oliver website, but they are pricey.

Beth on

Just because you’re pregnant doesn’t mean you have to be immune to designer clothing…. omg… yes… MANY big designers make maternity lines, and of course you have to pay designer prices if you want to pay designer… it’s funny, people who complain about a 40 dollar top are totting Louis Vuitton handbags… You don’t want a 40 dollar top.. then don’t buy it, no one has put a gun to any pregnant women’s head and said buy clothes you can’afford.. Whether you want to diss Klums line.. you ware still spreading the word, advertising her name… there are many people who are very excited about her upcoming line… in the cheap stores like target and old navy, buy your cheap clothes, that’s fine, but you get what you pay for… if i have the money then i will buy a 40 dollar top because i can and want to… target maternity is HORRIBLE. Yes, it’s cheaper… if you like it… then stick with it, but don’t diss something you have not even seen yet… yes pregnant women are allowed to wear designer too, get over it… Bailey 44, Western Wear, Hale Bob, True Religions, Velvet, Splendid… many more have maternity lines… and omg… yes designer prices…

Heidi Klum To Launch Two Maternity Lines : Growing Your Baby – Parenthood from Pregnancy to Pre-school on

[…] SOURCE sociallist_url = location.href; sociallist_title = document.title; sociallist_text = ''; sociallist_tags = ''; […]

Tim Gunn on Heidi Klum: “She Really Is Superwoman” | Living with style on

[…] Klum only a supermodel? Hardly. With 4 kids, two brand new maternity lines, and Project Runway hosting duties, it’s some-more similar to Superwoman Heidi Klum, says her […]

MommyQ » Blog Archive » Cozy Batwing Sweater & Heidi Announces Maternity Lines on

[…] Lavish and Loved will debut online and in stores February 12, 2010. A Pea In The Pod and Motherhood will carry her items. Lavish features iconic looks and Loved is affordable. (We’ll see!) Read more about it here! […]

Lisa Landrum on

I can’t get over you people balking at $40 for a top. I’ve spent a lot more that that on tops and it’s worth it if it fits and is made of quality material. Buy fewer instead of cheaper. Trust me, buy Old Navy and Target maternity if you want to look like $10. And I’m sick of the bull about being on a budget – I bet you have a cell phone and a playstation. Give me a break!

Next | 1 | 2 | 3 | 4 | 5 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,514 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters