Heidi Klum Launching Two Maternity Lines!

01/06/2010 at 05:30 PM ET

Loved by Heidi Klum™ for Motherhood Maternity®

There’s no stopping supermodel mama Heidi Klum! Just three months after welcoming her fourth child, daughter Lou Sulola, the Project Runway host announces plans to launch two maternity lines next month. Lavish by Heidi Klum and Loved by Heidi Klum will debut online and in stores Feb. 12 for A Pea in the Pod and Motherhood Maternity, respectively. (Heidi follows in the footsteps of Nicole Richie, who debuted her own line for A Pea in the Pod in August.) In keeping with Heidi’s own sexy maternity style, Lavish includes 15 pieces of “iconic style and seamless fit.” One highlight? A slinky black maxidress, $128, worthy of a red carpet arrival! Loved will offer 14 affordable items made for comfort. Pieces include a loose-fitting floral print top, $40, and blue button-down tunic, $30. Heidi brings a heck of a lot of sartorial expertise (including a combined three years of pregnancies!) to her lines. “I experienced fashion challenges during my four pregnancies and combined my knowledge of what works in terms of style, comfort and practicality to create these lines,” Heidi said today in a statement. “Being pregnant shouldn’t stop you from being fashionable and feeling great about your changing body. It’s an exciting journey.” We can’t wait to see more!
Tell us: Will you buy Heidi’s maternity fashions? –Kate Hogan

Lavish by Heidi Klum™ for A Pea in the Pod®

FILED UNDER: Heidi Klum , Maternity
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Showing 49 comments

budget mom on

Even though my household earns a crazy amount of money, I still wouldn’t spend $40 on a maternity top!
It is so frustrating shopping for “affordable” clothes you don’t wear that often. And when you’re pregnant and just sitting at home, you’re not wearing nicer clothes. You’re probably in sweats.
Old Navy had really affordable maternity clothes, but unfortunately weren’t made for women who were skinny and pregnant.

CK on

I couldn’t think of a better person to do this than Heidi. She defintely is the woman for the job.


lana on

what exactly is maternity clothes?? when i was pregnant i never once stepped foot into a maternity store. sure i got bigger around the waist, and I just bought different style clothing that was looser and more comfortable at the same stores as i shopped before getting pregnant. what is this maxidress they’re talking about for 128 that u wont get to wear again? any maxidress would do for a pregnant person from any regular store and u’d wear it again after having your baby!

Pam on

Heidi Klum was the best looking pregnant woman I have ever seen. She is the perfect person for a maternity clothing line as she is a famous model and has several children.

Her walk on the Victoria’s Secret catwalk within a few weeks of her pregnancy was awesome. She looked better than ever!

I hope her line does well! She is in tune to fashion trends and understands the frustration of trying to find trendy clothing that fits comfortably when you are pregnant.

Jon on

I just want to wish Heidi Klum the best with her two new maternity clothing lines! And, I will not be buying them because I am a guy, if I were a girl & pregnant, then maybe?

Mia on

At least they have more options for stylish clothes and Heidi will definitely make pregnant women runway ready!

08girl on

Ugh. Who would wear a dress THAT tight when they’re pregnant? It just looks uncomfortable and really not flattering at all.

NB on

Budgetmom – 29 yrs ago I paid anywhere from $20 – $35 for reasonably fashionable maternity tops, at a maternity discount store. $40 is absolutely a bargain from a designer like Heidi!!! If you want Target prices…shop at Target – nothing wrong with their brand labels!

CK – couldn’t agree more!!

No matter what clothing line a pregnant women chooses…it’s all about her own comfort & budget level!!

Bella on

no I will not buy her clothes because the “normal mom” can’t afford anything like that

missy on

i’ve never felt more beautiful, feminine, healthy, and strong than when i was pregnant. i always made sure i looked put together because pregnancy appearance is a slippery slope and you can look pretty schlumpy pretty fast. i would absolutely buy heidi’s clothing in a heartbeat and 12 years ago prices were the same as she’s charging now. for you women who say you just buy bigger clothes, maternity clothing is cut to really flatter your body and they are created for comfort. go for it!

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