EXCLUSIVE: Kim Kardashian's Sexy New Fragrance Ad Revealed

01/05/2010 at 08:00 PM ET

Courtesy Lighthouse Beauty

Since Kim Kardashian first broke the news that she’d be creating a signature scent a-year-and-a-half ago, the reality star has kept us guessing about exactly what the fragrance would be like. But today she finally unveils a sizzling new campaign for the eponymous scent developed with Lighthouse Beauty exclusively to PEOPLE. Dressed in retro lingerie and a marabou coat, Kim swings from a circle that mirrors the smoky bottle, in an image that plays up her signature sex appeal. The scent itself mixes notes that were chosen to reflect aspects of her personality, with jasmine, tuberose and gardenia evoking her femininity and tonka bean and sandalwood suggesting an even softer side. For the time being, however, you can look — but not smell. The scent, which will range in price from $16 for a .33-oz. rollerball to $65 for a 3.4-oz. spray, won’t launch until February, exclusively at Sephora. Tell us: What do you think of Kim’s fragrance ad? Are you excited to try the star’s scent? –Katherine Kluznik Rentmeester

Check out other star fragrances here!

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Showing 146 comments

Lynz Catastrophe on

Welcome to the photoshop awards!!! Come on, her hips look like she is wearing an invisible corset! Her skin isn’t that light and dont even get me started on her face.

via on

I don’t get it…i like kim but this doesn;t do her justice really…she looks more glamorous in her everyday look than in this ad…sorry..

JJ on

Can’t she just go away already. Sad really.

marvelous on

So jealous, yeah you ladies down below! She’s beautiful and she is making things happen for herself. Don’t hate, congratulate OR if you have nothing nice to say then say nothing at all!

Sha on

Is it just me or does this remind u of Rihanna’s 2008 Gucci ad? Please be more creative, and she is definitely looking very Dita Von Teese in these pics. Either way she looks pretty.

lauren on

Loves how people are such in a rush to accuse celebrities for airbrushing when if you look at the picture of kim kardashian under the section guess the star bargain they look exactly the same. Obviously people need to start thinking of what airbushing is since a photo taken by paparazzi wont be airbrushed. People start fact checking before you accuse of airbruching.

marvelous on

whats so sad about it??? Im sure if you had opportunities to do some of this stuff like creating a perfume you would like to do it. Your life is probably lame and thats why you are so negative and mean spirited.

Hooja Booja on

Why does she look like she’s got a 5 o’clock shadow?

Anna on

I wonder what you two haters would look like in that outfit…. probably like the heifer you are! Stop the hate.

Mersiha on

I have nothing against Kim but be honest what is she really famous for? She made a sex tape and now she gets all these opportunities like she changed the world. I wish we would pay more attention to stuff that really matters and not the Kardashians.

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