EXCLUSIVE: Kim Kardashian's Sexy New Fragrance Ad Revealed

01/05/2010 at 08:00 PM ET

Courtesy Lighthouse Beauty

Since Kim Kardashian first broke the news that she’d be creating a signature scent a-year-and-a-half ago, the reality star has kept us guessing about exactly what the fragrance would be like. But today she finally unveils a sizzling new campaign for the eponymous scent developed with Lighthouse Beauty exclusively to PEOPLE. Dressed in retro lingerie and a marabou coat, Kim swings from a circle that mirrors the smoky bottle, in an image that plays up her signature sex appeal. The scent itself mixes notes that were chosen to reflect aspects of her personality, with jasmine, tuberose and gardenia evoking her femininity and tonka bean and sandalwood suggesting an even softer side. For the time being, however, you can look — but not smell. The scent, which will range in price from $16 for a .33-oz. rollerball to $65 for a 3.4-oz. spray, won’t launch until February, exclusively at Sephora. Tell us: What do you think of Kim’s fragrance ad? Are you excited to try the star’s scent? –Katherine Kluznik Rentmeester

Check out other star fragrances here!

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Showing 146 comments

tbone on

Wow! I’m not a hater but that doesn’t even look like her! Gotta love airbrushing and computer technology!

Ehyse on

Boy, she tries way toooooooo hard to outshine and/or outdo her sisters!!! Too desperate.

Jules on

I love Kim, but this pic does nothing for her. I agree that she looks better in her everyday look. Ha, she does look like she has a 5 o’clock shadow. Poor thing!

Regina on

I wonder how this Perfume is going to do, if its going to sell but i dont think it will do well like Britney’s and Jessica’s

lauren on

Wow people on here are slow. She came out with her perfume almost two years ago but because its just launching now shes in competition with her sisters? Duh obviously not since lets see two years ago her sisters werent nearly as famous. Dont post people unless you actually read the article.

Carolina on

I have to admit that I am a fan of Kim’s…something about her that I find likable…but I also has to say that I don’t particularly like this ad. She just looks strange and I can’t put my finger on what it is.

LB on

Lets face it, it comes down to whether you like the notes of the perfume, who she is is quite irrelevant

Kate on

So marvelous is probably a relative… can’t you understand why America is sick of the Kardashians? Having a last name people are familiar with does NOT entitle you to fame,, too bad most Hollywood kids don’t understand this. bKim has NO talent-she sucked on CSI-NY-don’t you get it? She needs to stick with sex tapes and posing for Playboy-thats it!

Lori on

Kim is way better looking naturally then in this ad……..

lisa on

ok, i have absolutely nothing again Kim but what in the world did they do to her face? I think she is beautiful and this picture is just horrible. Her body looks great but she looks like she is half asleep or high and her mouth doesn’t look natural and i am pretty sure she isn’t that pasty white either.

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