Beyoncé Launches Her First Fragrance: Beyoncé Heat

12/18/2009 at 10:59 AM ET

Courtesy of Coty

Beyoncé‘s first fragrance, Beyoncé Heat, doesn’t arrive in stores until February, but the singer says her fans already love it — and she loves it, too! “I’m so happy with it,” the singer tells WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!” The singer took inspiration for the fragrance’s name from previous tours, explaining, “A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold.” The singer looked to the past for the bottle’s design. “I wanted something with an antique yet modern feeling,” she said. “Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic.” Beyoncé, who has been the face of Tommy Hilfiger’s True Star and Giorgio Armani’s Emporio Diamonds fragrances, said it was the first time she started from scratch on a project. “Everything, from the bottle design to the name and the ideas for the commercials–that’s me. When I commit to something, I do it 100 percent,” she said. Beyoncé Heat, with top notes of red vanilla orchid, magnolia, neroli and blush peach, will include eaux de parfum in three sizes, as well as a sparkling body lotion, priced between $39-$59. Look for it in department and specialty stores, like Macy’s. Read more about Beyoncé at Tell us: Will you buy Beyoncé’s first scent? –Kristin Larson

courtesy of Coty

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Showing 78 comments

mel on

I will def try it!

kim on

Definately not!! Can this chick seriously go away???

Karan on

No. We have enough to choose from already.

Sue on

Seriously…was Heat the best name they could come up with? Is she in heat? Is that what makes this fragrance so fetching? Did no one point this out to her at some point?

Julie on

I will try it. I am always looking for a good scent that I can make my signature.

Lori on

Must try…must buy! Congrats Beyonce!!!

Shayla on

Can’t wait to buy it!

essence on

wat u doin

Amy on

Ugh, I am sick of celebrity fragrances and Bing-Bong in general.


A bunch of girls hating on Beyonce. Don’t be jealous, be happy!

Karmell on

Beyonce will you please go away. I talked to most people at my job and they are as sick of you as I am. I made it a point to come on this link just to say that.

carly on

Uh isn’t Beyonce allergic to perfume??

OMS on

YAY..can’t wait.Go Bey

Lala on

I won’t am i supposed to caught a fever when i spray it only coze she looks kinda sick on that pick feverish lmao

fancypants on

why does every celebrity have a fragrance, and some have 2? it’s unoriginal, unnecessary and it gluts the market. these celebs have enough money w/o having to release another unnecessary product. and how different can all these fragrances possibly smell??




mel on

it prob smells tacky like its creator

Trisha on

People fail to realize that a good fragrance is all about personal body chemistry. So, just because a celebrity endorses it, does not mean it will be the best fragrance for you. One wrong molecule and “stank”.

Shuntel on

Congratulations Beyonce…once again it’s on and YES I will be getting it;-)

SG on


Jordan on

I’ll buy anything Beyonce puts out! Can’t wait to smell like Beyonce!!!

SG on

dam, y u all gotta be hating on the lovely Beyonce! she such an amazing person and im sure the fragrance is 2

alicia on

Wow I can’t stand Beyonce! I will definitely not be trying this fragrance. I only wear one celebrity fragrancec.

Danielle on

Of course, I’ll try it!

Kory on

I can understand why some people are sick of her but there’s just no need to waste data saying “I can’t stand her”.Really?You could care less about her yet you spend precious time expressing hatred towards her.Really Guys?!What the frak?! if anything your all obsessed.Anyways I’m gettin this..the commercial is nice!

Lilly V. on

Beyonce’s bottle is pretty, I’ll try it. Who knows? I may or may not like it. This brings to mind Halle’s fragrance, I tried it but it didn’t appeal to me at all. This happens time and time again with different perfumes by celebrities. In my opinion, many celebrity fragrances are to be worn for a season, a short time if you will – then you go back to the classics. I find French perfumeries to be the absolute best (and that’s saying a lot because I don’t care too much for French people because they’re such snobs).

Jake on

I don’t like what Beyonce is doing with her life.Marrying Jay Z, a clear satanist, i am sasha fierce sucks compared to bday, her singles aren’t as good, she’s not focusing on an acting career, etc.I don’t know why I feel this way, I’m not supposed to.I’m just not feelin her no more…

Jennifer on

Yes, I will definitely buy it. I love Beyonce and I’m a proud supporter. I think she is wonderful person and a very hard worker. Beyonce just continue to work from the heart and shake all those haters off and you will be ok. I’m praying for you and always will.

You Go Girl on

Anything Beyonce touches turnes to “Gold” I can’t wait to buy it.

Nik on

Ok, didn’t she say a few years ago that she doesn’t wear perfume? I heard it with my own ears. She’s so phoney & overexposed, I wish she would just disappear for a little while. That’s not hate, just tired of seeing her face.

lorraine on

Tacky looking as usual

beyoncefanforever on

omg i really will, she’s so amazing. i love her.

Maggie on

I love Beyonce but enough already with all of these celebrity fragrances!

Vanessa on

Another celebrity fragrance… Good luck B!! :DDD Kim Kardashians fragrance also comes out in February!! :)

Patty on

I will definitely try it. It sounds intriguing and I love the bottle!

Life on

I will purchase it, its BEYONCE. Why not.

Nora on

Man, that red eye make up makes her look sick… and not “cool” sick… bubonic plague sick. One spritz of “Beyonce Heat” and you’ll look and feel like you’ve been bitten by diseased rat fleas. Awesome.

mindy on

<> I don’t know if Beyonce said this or not, but Mariah Carey did and then came out with a line of fragrances.

Beyonce Releasing First Fragrance : Chick Lit Plus on

[…] the ideas for the commercials–that’s me. When I commit to something, I do it 100 percent.” reports the fragrance has top notes of red vanilla orchid, magnolia, neroli and blush peach, will […]

fatu sankoh on

that is a good look i cant wait to buy it hatters we beyonce fans love her their is no one out for than our talented beautiful bey god bless our bey

fatusankoh on

i cant wait to buy it i love beyonce god bless our bey

Beyonce Launching Her First Fragrance : In Entertainment on

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Beyonce Launching Her First Fragrance | Best News Direct on

[…] to, Beyonce says that she took inspiration for the fragrance’s name from previous tours, as a lot of […]

mike on

She looks like a red devil! Wonder why

bill on

Imagine that….her friends love it.

noreen on

can,t wait to buy you go girl well done keep on doing your thing heat love every thing about it

Beyonce New Fragrance Heat » Right Fashions on

[…] incorporated her two favorite color to the antique bottle of the scent, both colors make the bottle looks like it’s on fire. “Everything, from the bottle design to the name and the ideas for the […]

Beyonce To Launch Heat | on

[…] to People: Beyoncé’s first fragrance, Beyoncé Heat, doesn’t arrive in stores until February, but the […]

webmistress27 on

we over here at SWAGTALK100 mos def will try it…well me and the rest of the ladies, just gotta see if the fellas like it or not though.

Heat: первый аромат от Бейонсе | BlogoFashion.Ru on

[…] Beyonc? Launches Her First Fragrance: Beyonc? Heat […]

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[…] over, Beyoncé and Eva! Auto racing phenom Danica Patrick is the latest celebrity to jump on the fragrance […]

lena on

No. I am sick of celebrities and their fragrances.


[…] is launching her new fragrance called “Heat”.  The scent arrives in stores next February.  Check out the sexy commercial. […]

Beyonce’s First Fragrance HEAT (Photos, VIDEO) | on

[…] the whole process, from bottle design to name and commercial ideas. “I’m so happy with it,” the singer tellsWWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets […]

Racing Star Danica Patrick Is On Track To Debut Her Own Perfume – Mademoiselle Fashionista! | Mademoiselle Fashionista! on

[…] over, Beyoncé and Eva! Auto racing phenom Danica Patrick is the latest celebrity to jump on the fragrance […]

Beyonces Heat » Labelqueen on

[…] erste Parfüm auf den Markt. Die Sängerin freut sich über ihre erste Fragrance wie ein kleines Mädchen: “Ich habe bereits eine Weile daran gearbeitet. Ich war ein Jahr auf Tour und habe […]

Elyce on

I’ll be sure to try this perfume!!! As for all the negative comments…stop wasting ur time hating!

Brandy on

of course i will!!!!!!!!!!!! Beyonce is my girl and i will ALWAYS support her in EVERYTHING she does!!!!

shane on

evrybody is a bunch of haters. i bet if kelly clarkson came out with an album every year i bet nobody would have a problem with that. same thing with lady gaga. shes doing what she loves to do. if she wants to come out with five albums in one year then so be it! anyways im excited for her fragrance to come out as well. i dont care if it is perfume im still gonna wear it. I LOVE BEYONCE!

jessi santiago on

teeeeeeeeee amoooo BEYONCE (:
u are the best singer;************************

shieka on

Haters never fail to do their job. If I didn’t like a person, I would waste my time on them. Go Bey Go, let these haters know!!!! I will be buying:-)

Ali Al Araimi on

Definitely I will buy. It is the DIVA we’re talking about here! I’m sure whatever Beyonce believes in should be good! I loooove u Beyonce.

Heat is the best name, because it is really a FEVER to catch!

TooSweet on

I have nothing against Beyonce at all, but I just wish people would just stick to what they are good at doing, which for her is singing and shaking her tail on stage. She is trying to accomplish everything from singing (she’s ok, heard better) to acting (STOP, Jennifer got you), clothing line (Too much of her “D” logo on the clothes. Looks cheap) and now she is trying perfume. I only buy REAL designer fragances like Calvin, Burberry,Versace, etc.. Relax. You have everything already. Go make a baby with your man J. If you want to have one with him. Good Luck on that one. :)

sheila on

So, i was in macys today and happened to walk by and see this perfume (thought it wasnt out till feb??) Anyway i was expecting too much, im very picky when it comes to perfume…but i absolutely LOVE IT, it is perfect…and my birthday happens to be in 2 weeks so im making sure i get it as a gift!! Good job B! Make that money!

cnoemi on

It’s not cute to be a hater! Beyonce is the
@#%&!!! Bottom line. I will be buying it and all the other one’s I’m sure will follow. luv ya B, stay bleesed.

Kimberly on

It’s really sad that so many of you are haters!! You’re just mad cause you can’t do it like she can…I will def be buying it!

isis on

I hate people that try and act like omg i cant believe she did that who makes more money she does so obviously she is better then you in every way holla.

jeannette on

Don’t be soooo mean! Its just not you or me is it!

Renee on

Oh look at all the mean people now. Best selling perfume in a month with 3 million in sales….poof be gone

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[…] about having ‘Sweet Dreams!’ Hot off the sizzling debut of her first signature scent, Heat, Beyoncé is set to launch a bedding line with mother Tina […]

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[…] sales during its first month alone at Macy’s–and now Beyoncé is upping the ‘Heat’ index again with a new flanker to the fragrance. The singer has just announced plans to unleash […]

arelys on

desde que vi por internet el perfume lo estaba buscando hasta hoy que lo consegui y estoy feliz me encanto que rica fragancia.

Keba on

Hey Beyonce is hot sex symbol that is the name she pick it is perfect it reminds you of a spicy red pepper flakes that it the ad does not concern me a bit it is beautiful an the other haters get a life for once

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[…] – ver Beyonce Heat ~ perfume review :: Now Smell— A review of Beyoncé‘s debut scent […]

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