Beyoncé Launches Her First Fragrance: Beyoncé Heat

12/18/2009 at 10:59 AM ET

Courtesy of Coty

Beyoncé‘s first fragrance, Beyoncé Heat, doesn’t arrive in stores until February, but the singer says her fans already love it — and she loves it, too! “I’m so happy with it,” the singer tells WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!” The singer took inspiration for the fragrance’s name from previous tours, explaining, “A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold.” The singer looked to the past for the bottle’s design. “I wanted something with an antique yet modern feeling,” she said. “Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic.” Beyoncé, who has been the face of Tommy Hilfiger’s True Star and Giorgio Armani’s Emporio Diamonds fragrances, said it was the first time she started from scratch on a project. “Everything, from the bottle design to the name and the ideas for the commercials–that’s me. When I commit to something, I do it 100 percent,” she said. Beyoncé Heat, with top notes of red vanilla orchid, magnolia, neroli and blush peach, will include eaux de parfum in three sizes, as well as a sparkling body lotion, priced between $39-$59. Look for it in department and specialty stores, like Macy’s. Read more about Beyoncé at Tell us: Will you buy Beyoncé’s first scent? –Kristin Larson

courtesy of Coty

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Showing 78 comments

Karmell on

Beyonce will you please go away. I talked to most people at my job and they are as sick of you as I am. I made it a point to come on this link just to say that.

carly on

Uh isn’t Beyonce allergic to perfume??

OMS on

YAY..can’t wait.Go Bey

Lala on

I won’t am i supposed to caught a fever when i spray it only coze she looks kinda sick on that pick feverish lmao

fancypants on

why does every celebrity have a fragrance, and some have 2? it’s unoriginal, unnecessary and it gluts the market. these celebs have enough money w/o having to release another unnecessary product. and how different can all these fragrances possibly smell??




mel on

it prob smells tacky like its creator

Trisha on

People fail to realize that a good fragrance is all about personal body chemistry. So, just because a celebrity endorses it, does not mean it will be the best fragrance for you. One wrong molecule and “stank”.

Shuntel on

Congratulations Beyonce…once again it’s on and YES I will be getting it;-)

SG on


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