Patrick Dempsey on His New Fragrance Campaign -- Costarring His Wife

11/30/2009 at 10:22 AM ET

Courtesy Avon

His second fragrance with Avon, Patrick Dempsey 2 is just launching across America, but Grey’s Anatomy‘s McDreamy tells PEOPLE that the inspiration for the follow-up fragrance was surprisingly close-to-home. “The first was about the individual, following your passion and all of that,” he explains of last year’s Unscripted, so for the second fragrance he thought, “Why not take it to the next step and go, ‘this is about two people and the power of the relationship.'” When ad execs suggested that he bring in a model to star with him in the campaign, he rejected the idea outright, telling them, “I don’t feel comfortable having a model in [the ads]. I’m married, and that’s not something I want to project.” His solution? “Why can’t I just use my wife and make it about that?” And they did just that, with Patrick’s spouse of ten years, Avon Creative Color Director Jillian Dempsey, modeling by his side in the sunset beach shots for Patrick’s mandarin, spiced wood and green fig fragrance. So just how was it mixing work and home life? “It was a nice moment for us to be together,” he says. Patrick Dempsey 2 cologne starts at $30 for a 2.5-oz. bottle. Tell us: What do you think of Patrick and Jillian’s husband-and-wife campaign? Will you buy Patrick Dempsey 2 for the McDreamy in your life? –Katherine Kluznik Rentmeester

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Showing 36 comments

Christina Cangelosi on

How refreshing!!! I had the pleasure of meeting Patrick and he is a wonderful person, a great husband and a great father. He has the whole package including a supportive and loving wife who has encouraged him during the I could not think of a better person to be by his side in these ads.

christina cangelosi on

How refreshing to see a real husband and wife in a men’s cologne ad. I had the great pleasure of meeting Patrick and he is the real deal. I have great respect for the person that he is….a wonderful person with a heart of gold, a loving husband and a great dad. He is where he is today because of his wife and he always gives her the credit for her support and love. She belongs by his side. Patrick is the real deal and is just as McDreamy in real life. Perhaps the next cologne should feature his whole family.

Kate on

It’s all about the image people. Being ‘dreamy’ is his brand!

Jill on

That is fantastic that he would want to include his wife and not some “stand in”. What a great couple

maggie37 on

Nice acting and saying all the correct things. Surely his wife isn’t that insecure

Ryan Reynolds Joins Blake Lively as a Face of L’Oréal Paris – Hot Hollywood Celebrity Gossip on

[…] of what the Beckhams did for their Emporio Armani underwear ad (except with more clothes) or what Patrick Dempsey and his wife shot for Avon fragrances (except with less clothes). You can make that happen, right […]

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