EXCLUSIVE: Fifty Gets Sexy for His Newest Scent Campaign

11/03/2009 at 02:29 PM ET

Lighthouse Beauty

Looking buffer than ever, 50 Cent is gearing up to launch his newest men’s fragrance, Power by Fifty Cent — and he’s giving PEOPLE readers an exclusive sneak peek at the ultra-sexy new campaign. “For me, power isn’t just something you learn on the street or in the boardroom — it’s a way of life,” says the rags-to-riches multiplatinum star. So just what does Power smell like? The masculine fragrance mixes notes like lemon leaves, black pepper, coriander and nutmeg—which all adds up, according to 50, to a whiff of success. “I really wanted to bottle up the rush it gives you so my fans can make it a part of their lifestyle,” he explains in a release. Power by Fifty Cent launches exclusively at Macy’s Nov. 5, with prices ranging from $50.50 (for a 1.7 oz. eau de toilette) to $68.50 (for a two-piece gift set of eau de toilette and after shave)
–Kristin Larson

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Showing 34 comments

Jessie on

Wow what people with money could do he doesn’t even have any tatoos… lol.. Use someone else if you cant do it with ur own body!!

Ashley on

yeah I agree with Jessie; fifty is fit, but they totally photoshopped this pic.

Randa on

Fifty’s body is his own..he has always been really proud of his physical fitness.. Of course the photo is airbrushed! but DAMN!! he looks amazing!

DJ on

He’s was just at our radio station promoting his new record. That IS his body. He actually had scabs on his arms due to the fact that he just did laser removal for all those tattoos! Yes, photoshopped (no scabs/scars) BUT tattoos are GONE!

Delana on

Wow! This goes to show that women aren’t the only ones who get photoshopped. Fifty looks handsome in the picture, which is nothing how he looks in real life.

donna on

Where is my thug?!?!?!?!

Alena on

Totally airbrushed!

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[…] EXCLUSIVE: Fifty Gets Sexy for His Newest Scent Campaign – Style … […]



Stefanie on

That is 50s body, he has been working out for years now. He is pretty damn good in shape.

About the tattoos. He is getting his tattoos removed/had some removed already. They probably airbrushed the rest of them off.

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