Pamela Anderson On Her "Rock Concert" Fashion Show

10/15/2009 at 01:30 PM ET

Courtesy of Presidente

When Pamela Anderson launches a fashion line, you know the she’s going to do it her own way. And this week the former Baywatch babe hit south Florida for the American launch of A* Muse — her line of animal- and eco-friendly clothing in collaboration with close friend and Heatherette designer Richie RIch. “When we get together at these fashion shows, [they] are really like rock concerts,” Anderson tells PEOPLE during Miami Beach’s Funkshion Fashion Week presented by Presidente Light. “All of our friends come and it becomes a gigantic party.” And the night certainly was all about celebrating, with a steady stream of bronzed models sashaying down the runway in 88 degree heat in casual beach outfits and T-shirts — with rock music blasting. Even Pamela took a catwalk turn, closing the show in a bright red one-piece swimsuit. Despite the fun of the evening, however, Pamela knows she’s in for a hectic year promoting her leather-free fashions. “I will be traveling all over the world this first year with Richie to present the line,” she explains. “We have introduced a new wave of fashion that is like pop art. And I am so excited that it is animal- and eco-friendly. I have to be there to talk about it!” Rich, who designed Anderson’s white gown when she married Kid Rock on a boat in Europe several years ago, is glad to have his long-time gal pal aboard. “Pam is a kick, she makes things happen,” Rich tells PEOPLE. “And she is such a pet advocate. She is a good influence.” –Linda Marx

FILED UNDER: Celebrity Designer , Celebs
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Showing 9 comments

LBW on

She is looking rough. Her body is just not what it once was. Nobody’s is. None of us are bulletproof.

glah on

No and No.
Pam is so 1991.
She is a mess. Out of date. And is embarrassing to watch parade around living in her glory days and trying to compete with 21 year olds. Glah, enough already Pam, put some clothes on and act your age.

David on

Does this spolied diva know what a real job is? Can she make a living without having to sell sex to get ahead? Who would want this high maintenance bimbo as a mate? And this plastic surgery mess is a rold model for young girls?

Cat on


mochababe73 on

Ugh! I wonder how her boys feel about this. Oh yeah, embarassed. My oldest son is 11, and he’s doesn’t like the fact that my handbag is a Juicy Couture.

velvet steele on

maybe she should eat some meet and wear a bit of leather!!

Lindsay Lohan to restrain dad | Fashion_4_You on

[…] Pamela playwright On Her “Rock Concert” Fashion Show – Style News … […]

d on

Such a washed up looking hag.

Xanthe on

I am sure down the line things mang change,Xiangfeng

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