Mary-Kate and Ashley Olsen Get Shady for Their New Design Venture -- Sunglasses!

10/13/2009 at 12:24 PM ET

Ace Pictures

Mary-Kate and Ashley Olsen have made oversize shades a signature part of their style, so it’s no wonder that the superstar designers have chosen to add vintage-inspired shades to their luxury label The Row. And though The Row’s sunglass collection won’t be hitting stores until spring, Mary-Kate is already showing it off. The designer secretly debuted an oversized square frame — one of four styles that make up the collection — at the Burberry runway show during London Fashion Week. The other three styles include a classic metal aviator, vintage-inspired brow-line and a pair of round shades taken from the ’60s, according to WWD. “We’re testing the market first and obviously these are four very different silhouettes, so we’re seeing what people are responding to and we’ll open up a couple more silhouettes for fall,” Ashley tells WWD of the collaboration with Linda Farrow Eyewear, who is already responsible for Bernard Wilhelm, Dries Van Noten and Jeremy Scott’s edgy eyewear. Mary-Kate and Ashley have already made a mark in the accessories market with jewelry and shoes for their contemporary label, Elizabeth and James, but adding sunglasses proved to be a new challenge for the designers. “Designing eyewear was definitely more complicated than we thought, and of course, we wanted to be extremely hands-on,” Mary-Kate tells WWD. Sunglasses for The Row are expected to hit high-end department stores for spring with prices ranging from $325- $390. So far, we love what we see! Tell us: Will you buy sunglasses from The Row?

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Showing 38 comments

sophie on

Im sorry, but these girls always look like a hot mess :(

Mary on

I find it ridiculous that some people here are complaining about the cost of a pair of sunglasses. The Olsen twins’ designer lines are targeted to those with lots of money to spend. Even in this economy, there are still lots of people with good jobs and open pocketbooks. But no one is forcing anyone to buy their sunglasses. There are plenty other options. It’s like complaining, “BMW’s cars are so expensive, why can’t they make them cheap for ME so that I can buy it?”

If you can’t afford it, then don’t buy it! It’s that simple.

Sillybetch on

She looks like a cheap imitation of Courtney LoveXP

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[…] Mary-Kate and Ashley Olsen Get Shady for Their New Design Venture — Sunglasses! Ace Pictures Mary-Kate and Ashley Olsen have made oversize shades a signature part of their style, so it’s no […] […]

Suzanne on

Oh great! $300 bug eyed sunglasses.
Can’t wait. Not

karen on

Sorry, as a person with 2 kids under the age of 4, you will not catch me buying a pair of sunglasses over 10 bucks….1 reason they will get broke and scrathed….second reason i have more important things to spend my money on, like a college future for my kids….

langee on

pretty sure they went to school for fashion… just because they were famous before they started designing clothes doesn’t mean they’re fakes. They’re very involved in all of their projects so don’t be bitter ;)

Jessica on

They have made oversize everything part of their signature style.

lady on

no. i can go to the local dollar store and get the same “style” for less than or equal to five dollars.

Christal on

$300 to $400 for sunglasses is very steep. I would rather pay rent or a utility bill with that than to buy a pair of sunglasses that will not be in style in a year. Thanks anyway!

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