Mary-Kate and Ashley Olsen Get Shady for Their New Design Venture -- Sunglasses!

10/13/2009 at 12:24 PM ET

Ace Pictures

Mary-Kate and Ashley Olsen have made oversize shades a signature part of their style, so it’s no wonder that the superstar designers have chosen to add vintage-inspired shades to their luxury label The Row. And though The Row’s sunglass collection won’t be hitting stores until spring, Mary-Kate is already showing it off. The designer secretly debuted an oversized square frame — one of four styles that make up the collection — at the Burberry runway show during London Fashion Week. The other three styles include a classic metal aviator, vintage-inspired brow-line and a pair of round shades taken from the ’60s, according to WWD. “We’re testing the market first and obviously these are four very different silhouettes, so we’re seeing what people are responding to and we’ll open up a couple more silhouettes for fall,” Ashley tells WWD of the collaboration with Linda Farrow Eyewear, who is already responsible for Bernard Wilhelm, Dries Van Noten and Jeremy Scott’s edgy eyewear. Mary-Kate and Ashley have already made a mark in the accessories market with jewelry and shoes for their contemporary label, Elizabeth and James, but adding sunglasses proved to be a new challenge for the designers. “Designing eyewear was definitely more complicated than we thought, and of course, we wanted to be extremely hands-on,” Mary-Kate tells WWD. Sunglasses for The Row are expected to hit high-end department stores for spring with prices ranging from $325- $390. So far, we love what we see! Tell us: Will you buy sunglasses from The Row?

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Showing 38 comments

puke on

The prices these girls charge for their lines are totally offensive. They are not real designers. They do not know how to cut fabric and sew to a manaquin. Get those Beetches on Project Runway and see how they fare. It’s really insulting, especially in this economy that they think they can charge so much. Nothing should be over $100.

Cecil on

But, Puke, they do know how to make money on their name. They can call themselves whatever they want, just so the money keeps coming in.

crazy on

I believe they are designers ask tommy,or calvin to go on project runway .green monster on your shoulder?

lexi on

What is it to you if the price is 300???? just because your cheap doesnt mean the rest of us are. I love their fashion line, its great. Its only offensive to you because you dont know what good fashion is.

LBW on

Sun glasses are nice. Her outfit is that of a bag lady. Young pretty women should be wearing young pretty clothes…especially when you can afford anything you want. Dressing like an old crone does not say designer to me.

Really? on

I agree with you, Puke! In this economy, you’d think the target market for products such as sunglasses would be to the middle class, and I don’t know anyone in the middle class who would drop $300+ for a single pair of accessory sunglasses. It seems like I’m buying a new pair every couple weeks because they’re constantly getting lost or drop-kicked. $300 for sunglasses? I’ll stick to my “cheapy” Target brands, thanks!

Dy on

I would absolutely love to buy the shades that are pictured, but at $300+ I think I’ll just be content to look at them. Obviously, they’re advertising for the Hollywood crowd, who for some reason, isn’t going through the same recession that the rest of us are! Wait, isn’t California broke now, too?

fan on

I am a middle-class person and paid $360 for my sunglasses that I absolutely love. Middle-class doesn’t mean that you are poor and if you save up then you can buy cool fashion things. I actually take care of my things so I never drop my sunglasses or break them. It is called responsibility.

mochababe73 on

Chanel, Gucci, and Christian Dior (Solstice Outlet)-yes. The young ladies who also design a line for Wal-Mart-no.

Group87 on

Just keep in mind. The target consumer. People who can and will spend the bucks. I say if you can afford them. and really want them…buy them Don’t rag on the price. I’ve seen Ray Bans costing over 200.00…

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