Move Over, Becks! Cristiano Ronaldo is the New Face of Emporio Armani Underwear

10/09/2009 at 11:07 AM ET


After four sizzling seasons of David Beckham as the face and barely-clad body for Emporio Armani Men’s Underwear, he is taking a seat on the sidelines to make way for another international soccer sensation — Cristiano Ronaldo! Giorgio Armani announced this morning that the player for Spanish club Real Madrid and the national Portuguese team will be the “new official worldwide testimonial” for Emporio Armani Men’s Underwear and Armani Jeans starting from Spring/Summer 2010. We cannot wait to see the new ads! Tell us: What do you think of Armani’s choice of Cristiano Ronaldo?

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Showing 90 comments

Flor on

Great choice! Cristiano Ronaldo is a great athlete. A great soccer player. And he is a hottie!

Lisa on

Good choice. It’s to move with the times.

Amanda on

One word…WOWWWWWWWWWW!!!!!!

charlibaltimore on

he is not as sexy as BECKS!!!

Maria on

Best choice ever!!! Great player, great person and very HOT!!!!!!

LolaSofia on

what do I think? I can’t think right now… after looking at his picture??? my goodness he is perfect!!

Tara on

This guy is a grease monkey. Seriously, give me back the Becks.. or anyone but Ronaldo!

shan on

he’s pretty!!

Serenity on

I 100% support this decision! Cristiano is fantastic!

samuel on

Cristiano Ronaldo 4 stories tall in nothing but a pair of Armani undies?!? Amazing!

Violet on

Cristiano is unbelievably hot. Can’t wait to see the pictures.

Lonnie on

Good choice, Nice body…long as THEY style him.

Duds on

HOT but still like my Becks

Star on

I say mommy you say poppy!

Manny on

I love it! Giorgio Armani is a genius, what a fantastic idea. I cannot wait for them to reveal the campaign.



Tina on

Wow!!! Will be very easy on the eyes!!

Chanelle on

Sooooo NOT impressed!

ronda on

Now I think this guy looks more like a “real man”. When I see Becks, I always think, he’s got a pretty face but not a manly one. I hope this guy doesn’t walk around with scarfs around his neck.

Pamela on

he’s hot!!! buuut…so was becks :(

Sharon on

Oooh, I want one for Christmas!! Tara – you must be batting for the other team if you don’t see what the rest of us do!

AJ on


davni on

I WANT MY BECKS BACK!!! CR is NOTHING compare to him!


he is sexy hot pretty perfect and the best man i’ve ever seen thank u armani it’s the best choice i’m so so exsiting to see him in that way u know what i mean..

SG on

He is a slimy little twerp. He plays dirty on the field and he is so full of himself. I’ll take Beckham any day! All C. Ronaldo does is sunbathe and preen. OK he sometimes plays football too.

Jenn on

Yummy!!! And I like the fact that his entire body is not covered with tatoos!!!

Mia on

Ronda did you say real man, he waxes his body allover including his eyebrows, you call that manly

Carla on

Papacito!!! Soooo HOT!

Tracie on….what was the question? Sorry….can’t take my eyes off that scrumptious hunk of male…

elsa caceres on

he is cute…and he does not have those ghastly tatoos…good luck

Jennyfer on

OMG!!! Yessss!! Can’t wait 2 c this!!!

love_CR9 on

It’s about time. I never liked Becks. Ronnie is a great choice, talented, young, hot. I cannot wait to see these ads. VIVA RONALDO!

so happyyyy :) on

YESYESYESYESYES :) i loveee cristiano ronaldo :)

hot pink on

He’s hot! but I love Beckham….

SC_CR9 on

I love Armani clothing, I love Cristiano Ronaldo! I am in heaven! Those billboards will cause many many accidents!

Steph on

To Tara….what exactly do you mean when you say “Grease Monkey”? You must be white and why you want the “Becks” back. Way to go Armani! Great choice!

LolaJ25 on

Becks, all the way.

Mari on


hannah on

Oh, and not only is he a vile little cheat, but he plays FOOTBALL, not “soccer”.

sherly on

why do Ronaldo always being Beckham’s “follower”?
Becks play for ManU — Ronaldo too
Becks’s jersey @ ManU is no.7 — Ronaldo too
Becks move to Real Madrid from ManU — Ronaldo too
Becks pose for armani — Now Ronaldo too
what a true “follower”…
I prefer Becks…

Helena on

He has just proven that portuguese men as many in different parts of the world can be just sexy (sans make-up & plastic surgery).

teresa on

still love becks…. this guy is not even hot, he may be good looking and nice bod, but david beckham it a hottie… and should stay that way…

JR on

He’s got nothing on me!

fredria on

oh come’s 2 predictable.n he’s 2 look-at-me-i’m-hot kind of guy.i think I prefer Becks..

jessica Mabbutt on

totally awesome both him and David Beckham have hot ass bodies. David beckham is hot but it is time for them to change to another hot ass soccer player like ronaldo. good choice, love him!!!!

jessica Mabbutt on

duds agree totally!

jessica Mabbutt on

beckham has a better chest and i love the tatoos!

Tika on

Omg, this is great! He is sexier than David Beckham in my eyes!

JD on

Well at least no tatoes to look at.

fofoulz on

finally.. cristiano is god like.. he is an absolutely beautiful man and awesome soccer player.. nothing tops that!

kris on

he is soooo yummy! for all of those who don’t know who he is, just google him and see all the hot pics of him!

nancy on

Terrific choice, can’t wait to see the ad’s!

fricminsh on

Whatever! All i can see… Both of them is very hot n sexy!

Sue on

YUM!…that’s all.

plp on

He is normally hot, but I think he looks like he’s gotta poop in this picture

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Judy on

He is not following David. If that was the case, he wouldnt have won Fifa world Player of the Year and many other trophies David never dreamed of. lol

>>. on

Beckham is Old and overrated
Ronaldo is more young, talented,Hot, and the best player in the world..
ronaldo is perfect for this AD..

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[…] Move Over, Becks! Cristiano Ronaldo is the New Face of Emporio Armani Underwear [StyleWatch/People] Beckham Said Seeking Underwear Deal [WWD] […]

Amber on

no, he’s not lick worthy…Becks and only Becks

tori on

no comparison to Becks! Becks rules!!!!

Dana on

I like what I see!!!

TS on

Why all the haters?? The man is gorgeous and he can play football like no one else can. Way to go Armani!!

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jelly on

My dreams just came true. I can’t wait to see the billboards. He loves armani and I love him

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soccerhottie on

WOOOOOOW!!!! bt im nt gna say im suprised…. After the expert said he could well become the new beckam i knd of saw that cumn jst ddnt expect it to be soo soooooonnnnnn!!!
Gud on him- it just means mre money for him thus for real madrid n then they can repay their debt faster!!!

Maria on

Becks is a has-been. Cristiano is hot and the number one soccer player in the world.

E on

Opting for Ronaldo relays the message that class and image (outside of physicality) lie low on Armani’s list. Christiano is a soccer phenom and undoubtable has a coveted and admired body yet his actions and behaviours of the field show the image of a 16-year old. Beckham is a superior spokeperson as he not only embodies skill and beauty, but class. That also comes along with the model and comes through in the message of the advertisement.

ahi on

hmm….i’m kinda torn between choosing one of the spanish boys..give me iker, torres or villa anyday..mmmmmmmmmmmm

Filipa on

Great choice!!! He’s got the body, the look and he’s PORTUGUESE.

kate on

I don’t know if anyone cares, but Ronaldo is actually a good player on a good team. Real Madrid vs. the LA Wholaxy? Yeah no contest. And I love Becks as much as the next, but his prime was up two world cups ago, and his voice sounds like the Geico gecko.

Sillybetch on

omg.sexxi.I’d tap that!=P

agus on

excellent idea!
Armani won’t stop selling!
I love this guy!

Gab.Esp on

I love him. Great choice!
Cant wait to see the ads. oh wow. He is so good looking and he also has a great body.
He is my favorite soccer player! <3

Duane on

I would rather have my husband pose in Armani…oh wait, I get that every night!

Xiomara on

omg!! i think this is the best choice they could’ve evr made he is BEAUTIFUL! i love becks but ronaldo is perfect!

God on

God damn~!

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Megan on

Couldn’t have picked anyone better! And Megan Fox for the girl Armani..

Freda Goldberg on

Perfect choice and about time.

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becca on

arrgghhh im so excited about this absolutely love ronaldo its definately the right decision :) hes so hot and one of the best footballers on the planet !!!

Caterina on

he is sooooooooooo sexy so much betta than becks i love cristiano!!!!!!!!!!!!!!xxxxxxxxxxxxxxxxxxxxx

Narieda on

um… Cristiano ronaldo is 10000000 times better, hotter and sexier than Becks, And plus becks is a thicko, at least Ronaldo has some brain! :D

moni on

Cristiano Ronaldo is the most beautiful man…Beckham is handsome, but Cristiano Ronaldo is gorgeous, different type of beauty in a man, unique.

Sally on

He certainly is easy to look at – for a very long time!! I Like Him Alot!

Ana on

Bieng 1st generation Portuguese Canadian I feel truly honoured, I strongly believe and have the upmost confidence that he will be an amazing asset to Armani, and he’s not bad to look at either. Thank You Armani and Thank You Cristiano

fish on

Cristiano is definitely the hottest and sexiest footballer in the world. He is so sweet and pretty.

Christiano Ronaldo on

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