Emma Watson Turns Designer For Charity!

09/17/2009 at 03:49 PM ET

Courtesy People Tree

Two months ago, style icon Emma Watson nixed the idea of creating her own celebrity fashion line — unless it benefited a charity. And it looks like she’s found her worthy cause. The Harry Potter and the Half Blood Prince star has just announced that she’s lending her design talents to British fair-trade fashion label People Tree for a spring/summer collection of women’s and men’s apparel and accessories. But with so many worthwhile organizations out there, what prompted her to connect with the eco-friendly, socially-conscious brand? “I was excited by the idea of using fashion as a tool to help alleviate poverty and knew it was something I could help make a difference with,” she says. All sales from the line will be donated to the People Tree Foundation, which directly benefits fair-trade farmers and artisans in developing countries. The full collection, which includes everything from organic knitwear to t-shirts, dresses, shorts and jewelry, will hit shelves February 2010 at peopletree.com. Tell us: Will you buy Emma Watson’s designs?

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Showing 20 comments

Trish on

I adore Emma. She’s such a beautiful young woman with a very big warm heart! You go, girl!:)

Gabby on

Emma is such an amazing person and a talented actress. I think it’s really cool how she’s combined her love of fashion with a charitable cause. It’s not just for personal gain. She’s doing this to HELP people. I really admire that and I will definitely be purchasing something from People Tree. Love this Girl!!

Kellie on

Absolutely! Emma Watson is absolutely charming! I also admire that she is not pushing her own line, but rather using her celeb status to help out those in need. Go Emma!

Sarah on

Now, if only other celebrity stars such as Heidi Montag would take hint…
What an amazing young girl, and all her proceeds are going straight to charity!Incorporating one of her passions into something good, what a great role model for others.

Kassey on

Emma is amazing. I hope it sells well. I’ll be buying. How can you not support such a good cause.

Banoffiepie on

I adore her. She’s ever so pretty and even prettier with such a kind loving heart!!!

Shelby on

This is is nice… Hopefully the line is for Plus-Sizes too.

Ruth on

I believe this young woman is so much more than a student and/or actress. She is a caring human being and everyone should take a lesson from her. I am old enough to be her grandmother and she puts me to shame. I would definitely purchase something she designed. What a great gift it would be for my children.


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Alexa on

Emma is such a beautiful and talented young woman that girls can look up to. It’s so freshing to see someone that has not been changed (for the worse) by Hollywood. Emma, keep on being the caring and wonderful person you are.

Katie on

You are an amazing girl Emma and will definitely buy something from People Tree! Keep up the good work!

bj on

Sure! She seems to have grown up into a beautiful young woman…and I still thought she was beyond cute in the first Harry Potter movie. :)

963s on

emma is doing a greate job , she so nice

Lauren on

Emma Watson just became more of my idol right now. I’m flipping out. Not only is she amazingly talented, she’s gorgeous, fashionable and has the purest heart out of any celebrity today.And unlike other’s who have put out lines for their own benefit, she’s doing this for others in need.
i love the line already even though i haven’t seen it. I’m definitely going to buy every piece i can buy :)

sophie on

wow, love her.

Roberto on

cool blog

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