FRAGRANCE ALERT: Beyonce To Create a Signature Scent!

09/15/2009 at 10:02 AM ET

Gregg DeGuire/PictureGroup

Competition in the celebrity fragrance market just got a little fiercer. WWD reports that Beyonce has officially signed a deal with Coty Inc. — the same company who is responsible for Halle Berry, Sarah Jessica Paker and Gwen Stefani‘s scents — to produce her own perfume. “For me, fragrance reflects a woman’s attitude and unique sense of style,” Beyonce told WWD. “While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.” And while this is Beyonce’s first shot at creating a scent, the superstar singer has fronted fragrance campaigns such as Tommy Hillfiger’s True Star in 2004 and Emporio Armani’s Diamonds fragrance in 2007. No details on what her scent will smell like, but Beyonce’s fragrance is set to hit stores this spring. We can’t wait to smell it — and see the ad campaign! Tell us: Will you buy Beyonce’s fragrance?

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Showing 35 comments

emoriver on

Can’t wait how Beyonce can encapsulate in a bottle her glamour,beauty and sex-appeal! Can hardly wait to be bootylicious!Ü

Beyonce!! on

I LOVE LOVE LOVE Halle Berry and Gwen Stefani’s perfume so I can’t wait for Beyonce! PS – GO BEYONCE FOR ALWAYS BEING CLASSY AT THE VMA’S!!!

Amaka Nedolisa on

I am Sooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo buying it!…i love her with all my heart!!!

Austin on

I think beyonce should come out with a high end lingerie line. We have way to many fragrances already. I say pretty lingerie for curvy women.


If it smells good I will buy it. I love Beyonce and what she did for Taylor at the VMA’s was so awesomery!!!!!!!!!!!

Daria on

I’m sorry Beyonce, and I’m going to let you finish, but Taylor Swift had one of the best perfumes of all time!
Just kidding!

Katee on

No, I will not buy her perfume. Beyonce is overrated.

Belinda on

How about: “Put a Ring on it” For women on a serious mission.

Kristin on

I think she should call it Kanye’s Pick or All Time

ary on

Although I enjoy Beyonce’s music and purchase her cd’s and have even been to several of her concerts..I will not buy her “signature fragrance” because she has stated in several interviews she doesn’t wear perfume because it makes her sick…so thanks but no thanks

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