VIDEO: Victoria Beckham "Swings" into Fall

08/31/2009 at 09:57 AM ET
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Forget the runway show! To promote her Autumn/Winter 2009 dress collection, Victoria Beckham got her models swinging into the season — literally! Eight models, all dressed in her slim-silhouetted sheaths accessorized with red-soled Christian Louboutin heels, perch on wooden swings hung from doorways on a quiet London street as the camera pans back and forth. Victoria makes a cameo towards the end of the video where she swings in and out of frame with her signature dark sunglasses, gray cashmere “Carmontelle” dress and Louboutin heels. The video was directed by Mat Jerrett and was shot in a single take. Check out the video and shop Victoria’s dress collection at The designer herself will be making an appearance at the famed department store come Fashion Week. Tell us: What do you think of Victoria’s video?

FILED UNDER: Victoria Beckham
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Showing 17 comments

MK on

I love it! It is very clever!

Pantha on

Creative! And in one take? They were all so… together. Love it!

Lisa on

Very creative – love it!

AJ on

I liked it. I even liked how Victoria wasn’t the main focus in the ad. Simple, and making a statement.

anartist on

Super nonsense. Not creative, arty, or whatever else you want to call something interesting and innovative. This has none of that. This ad is pure and simple dull.

Harlow on

I liked it!!!!!
love ya xo

Nina on

Cute but you can’t see the clothes so what’s the point?

Jean on

DUMB. Isn’t this about her clothes?? I wasn’t able to see any of the outfits but do like the real estate!

MJ on

I think it’s kinda lame and lacks the Beckham glam aspect of Victoria’s life. It doesn’t even really show the dresses…Cool idea…but maybe zoom in so people can see the dresses? Boring.

Fiona Jane on

I love it! So interesting and creative. Sort of has like a ‘Desperate Housewives’ theme to it or something? Except more english. Love it!

christine on

Like MOST adverts for clothing/fashion…it doesn’t highlight the clothes themselves. But what makes it a standout from all the others…is that these women are fully ELEGANTLY clothed and it isn’t an INYOURFACE sexuality. I thoroughly enjoyed it and glad that she wen’t the subtle route. Well done VB

madforVictoria on

Its clever and makes you want to see more so it will get you into the stores lots of luck Vickie you deserve it have fun and make some cash…

Ruth on

I love it! Or at least the idea of it. I agree that it’s difficult to see the clothes, but I love that this is how she’s chosen to display her collection, rather than on the runway.

Leah on

Although certainly I will remember this ad, it won’t be for the reason the creators hoped. It will be because it’s weird, pointless, and dumb. What's Right Now : Lunchtime Links! on

[…] Victoria Beckham debuts her newest collection with models swinging from the rooftops—literally. [] […]


[…] Beckham has released a sleek single-take video to promote her Fall/Winter 2009 dress collection. Eight models, all dressed in her […]

formal flower girl dresses on

Fairly insightful submit. Never thought that it was this simple after all. I had spent a good deal of my time looking for someone to explain this subject clearly and you¡¯re the only one that ever did that. Kudos to you! Keep it up

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