EXCLUSIVE: Kim Kardashian and Her Colorist Dish On Her New Blonde Look

08/12/2009 at 12:38 PM ET

Jason Merritt/Getty

Kim Kardashian got our readers buzzing (over 1,000 comments!) with her new blonde hair, so we we had to find out more about the change! Kim tells PEOPLE exclusively that, “I needed an end of summer change. I’ve never dyed my hair before and I’ve been working out, feeling so great why not add to the change?” For her transformation into a blonde bombshell, Kim’s stylist Clyde Haygood brought her to Rebecca Friedman, co-owner of L.A.’s Goodform salon (which counts Lily Allen and Shia LaBoeuf among its clients) for her five-hour process, which included lifting her base color and adding in highlights. Friedman tells PEOPLE that Kim “was pretty brave — she’s never colored her hair before. She was really excited for a change and ready to do something different. She’d always talked about going blonde and finally mustered up the courage to do it for real.” And this wasn’t just any ordinary blonde –- Rebecca envisioned a hue inspired by ’60s- and ’70s-era shades that would work with Kim’s olive complexion. “It suited her coloring. We couldn’t take her platinum because her coloring is too dark — you have to take into account not only her hair color, but her eyes and skin color. We wanted to keep it really healthy and shiny and keep a minkier, darker base so that it didn’t go brassy, so it looked more natural and sun-kissed, like she’d been at the beach all summer.” And what was Kim’s reaction to the final product? “She loved it–she was freaking out, she was so into it. I think she looks amazing,” Rebecca says. As for Kim, she tells PEOPLE that she’s still making up her mind about how long to keep the look for, but for now, “I’m still trying to decide if blondes do have more fun! I wanted a change…I was ready for something new!” Tell us: Should Kim keep the blonde or go back to brunette? –reporting by Jen Garcia and Marisa Laudadio

FILED UNDER: Hair , Kim Kardashian
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Showing 181 comments

Mason on

They both look good on her, but she should go back to bold brunette and drop the blonde bomb.

sjr on

she kinda looks like giuliana rancic from E! (at least in this picture) I like both colors on her

SoHo on

I love the blonde on her! She looks so beautiful!


I think she looks hot. It’s a much softer look and not as harsh as her dark hair. Very pretty!!!

Melissa on

It really does not matter if she colored her hair bright green. She is such a pretty woman that she really can carry any look she chooses.

Kara on

It looks nice for now. I definitely thinks needs to go back to hair darker hair color.

Cathy on

I think she looks nice with the light hair but she is more striking with Dark Hair.

Mina on

She should have went really bold and got a nice cut with the color. I’m not a fan of the long dirty blond. Short and chic dirty blond looks better. Kim looks like she has a dog sitting on her head. Maybe she should go with curls or waves. Her long, straight hair looks much better dark.

Annie on

Of course, she’s always beautiful, but now she looks like different people (JLo, Beyonce, Guiliana Rancic…). As a brunette, she was unique and had a look all her own. Bring the brunette back!

Ga Girl on

She looks HOT!!!!!
I def like the blond on her.

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