Gwyneth Paltrow on GOOP: “Corporate America is Knocking On My Door!”

07/30/2009 at 02:46 PM ET

Soul Brother/FilmMagic

Move over, O magazine and Martha Stewart Living. GOOP, Gwyneth Paltrow’s weekly newsletter packed with clean and green advice on loving, living and cooking is a “big success,” according to Paltrow.  “It’s crazy.  . . . crazy!” Paltrow chatted exclusively with PEOPLE about the site at the Children of the City‘s Champions of Hope Benefit Gala at the Tribeca Rooftop last night in N.Y.C.  “I just love it. Corporate America is knocking at my door. . . . ‘Will you hawk my product’?” The answer is clearly no for the star’s very personal project, which even derives its name from her initials G.P. “It started in such an organic way.  People ask me, ‘What is it?  What are you doing?’ And I don’t know.  I did it, am doing it  . . . and I love doing it. It is really just a place to disseminate good information,” said the Preen-clad Paltrow. “People are so grateful that it’s free.  It’s just nice to share what you have.  And I have all this great information. It’s just a gift.  People want me to do all this other stuff. But right now, I just really love doing the site.  I love thinking about the letters, what I’m going to write about, what kind of information we can put in there.”

So will Paltrow follow in Paul Newman’s footsteps with his Newman’s Own empire, which raised $250 million dollars in his lifetime for charity? “We’ll do something and give it all back,” she tells PEOPLE exclusively.  But for now, the site, which she creates along with two hands-on staffers, has only two cardinal rules. “No bribes.  Also, I won’t say anything negative.  If I eat somewhere or stay somewhere and it’s horrible, I won’t talk about it,” she said. While she has addressed everything from cleansing to frenemies on the site, she’s not about to take on rumors about her personal life on GOOP. “I never address that side of me there,” she insisted. “It is really a place to disseminate good information.” And it’s not the only way that Paltrow is doing good — she is also a board member of Robin Hood, an organization in part founded by the late John F. Kennedy Jr., which raises money from successful New Yorkers and donates to causes such as Children of the City, the beneficiary of last night’s gala .  “They’re really changing lives for kids in New York City at the poverty level or below. They do amazing work. I’m from New York, so any time I get approached to help in a great organization, I can never say no.” Click here to check out for yourself! — Jeffrey Slonim

FILED UNDER: Charity , Gwyneth Paltrow
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Sandra on

I subscribe to GOOP, and love it. Why are people commenting negativly about Gwyneth Paltrow as a person? Your comments are out of line (and off subject for that matter.) It does not appear any of you even read any of the GOOP newsletters. Too bad for you- they are great. I only wish I could create something as wonderful! Good on you GP.

Cynthia R on

Wasn’t it not so long ago she was talking about how much she loved Europe, compared to America. If anyone is knocking her doors down, it should be to deport her butt. Who cares, she’s a has been!

Steff on

It is so immature to bad-mouth someone you don’t know. Have they wronged you because they are highly successful and beautiful? Would you like people to ridicule you when they haven’t even exchanged one word with you. Live your life, but treat others how you would like to be treated.

Gwen on

These were her comments regarding Spain. It’s all true and not disparaging in any way.

“It is so different from the United States. It seemed to have a history, and the buildings are years and years and years old. Here in the United States an old building is about 17 (years old), and over there it’s from 500 B.C., it’s incredible,” she tells the Associated Press.

“Also, the way people live over there. They seem to enjoy life a little bit more,” she continued. “They aren’t running around as much as in New York. They enjoy time with the family. They don’t always have their BlackBerry on.”

zk on

Love love love Gwyn!!!! I don’t get the haters……she’s beautiful, talented, trying to help in her own way, and full of great advice.

Americans love to hate beautiful successful people who travel the world and learn about other cultures, for some reason. Insecure much?

You should be….because the world is a magnificent place, and with only 7% of Americans having passports, well….that certainly explains ALOT.

Rachel on

Love Gwyneth, Love GOOP!

Michele on

Love Gwyneth and love GOOP!!!!!!!!

dianna on

i haven’t seen goop yet for myself but i’m real curious now to check it out.she is a beautiful and talented actress,a good wife and great mother who is a lot better off without a washed up brad pitt.he may seem like he has alot going for him,but he’s living with angelina,they won’t get married even with all those kids they have,probably because he doesn’t believe in god.he is is own god, i there is someone who is full of himself.

Cynthia R on

Steff, it called “freedom of speech”.

Lola on

First she disrespects America, then she says corporate America is knocking on her door. She’s not fooling any of us. If she did represent something, I would make a point of not buying it.

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