Newly-Single Jessica Simpson Fancies Love for Her New Fragrance

07/28/2009 at 12:22 PM ET

Courtesy Parlux

Jessica Simpson’s heart might be aching from her recent split from Dallas Cowboys quarterback Tony Romo on the eve of her 29th birthday — but she’s still a hopeless romantic who’s about to unveil a new fall fragrance inspired by what else? Amore. In a June press release about the ultra romantic fragrance, Fancy Love, Simpson had said, “Romance has never been more important to me so I wanted to celebrate that special feeling with this new fragrance.” And that ardent attitude about love still fits with the singer’s approach to life. Says Vince Camuto, CEO and founder of the Camuto Group, which holds the license for all of her brands, “Jessica loves the feeling of being in love, She’s a romantic girl. The fragrance was inspired by love. And she’s inspired by love.” As for claims that passion for Romo was what sparked her interest in creating the new warm, floral scent, “I don’t know if it was inspired by him,” says Camuto. “She felt that this was the timeless fragrance of falling in love. She came up with that.” The newly single Simpson had a hand in every aspect of Fancy Love, from choosing what kind of scents to use to coming up with its name, “which adds a touch of Jessica’s whimsy,” Camuto says. “She’s very smart. She has a high taste level. She’s very particular and wants to make sure everything is right. That’s why the brand is working.” And how! Her first fragrance, Fancy, had one of the best perfume launches in 2008 with nearly $50 million in retail sales in its first year, says Camuto. Since her July 9 breakup with Romo, Simpson has been mending her heart by quietly spending time with her family and friends, hitting the gym and gearing up for her new docu-series, The Price of Beauty. “She really loved him,” says a source close to Simpson. “She realizes [relationships are] not easy. She’s one of those people who try to make it work. And she’s got a lot of people chasing after her…” Tell us: Will you buy Jessica’s newest fragrance?— reporting by K.C. Baker

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Showing 66 comments

Michele Love on

I will absolutely buy Jessica’s new fragrance. She is my all time favorite and can’t wait for it to come out. Congratulations, Jess!!!!

Laura Chimuk on

I’ve loved Jessica and her music for ever since her first album was released and I cannot wait to buy her new perfume! Jessica is a good girl with lots of talent and I will support anything she does!
Lots of love to you, Jessica!!!

Pamela on

I’ll probably smell it, or try it on, but I already have a fragrance that I’m gonna stick to. (Nina by Nina Ricci)

Mayer the player on

No she cheated on Tony with John Mayer! And John is cheating on her with Scheana Marie Jancan…..

ashley on

dude maya the player??umm you have it all wrong.get with the media.sorry but that mess just aint true…..she is having problems right now but jess will bounce back!!we love you

JessFan on

Mayer the player July 28th, 2009

No she cheated on Tony with John Mayer! And John is cheating on her with Scheana Marie Jancan…..
and you know this how? were you there? did you see them cheat? LIAR… Rumors are bad and you’re gonna get your’s loser.

catshy on


Lauren on

Who cares! She’s a nobody, she has no career, no talent, and nobody is interested in hearing about her anymore!

janna on

No, I will not buy it. Furthermore, I will also change the channel if and when any spots advertising her products appear on tv. (The Macy’s one where she walked like a horse and played the dumb blonde (what an actress – ha) made me cringe.

I sure wish she would take a break, for my sake as well as hers. Oh, well, she’ll have plenty of time when her next series bombs.

toni on

will definitely buy it! love her..

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