Newly-Single Jessica Simpson Fancies Love for Her New Fragrance

07/28/2009 at 12:22 PM ET

Courtesy Parlux

Jessica Simpson’s heart might be aching from her recent split from Dallas Cowboys quarterback Tony Romo on the eve of her 29th birthday — but she’s still a hopeless romantic who’s about to unveil a new fall fragrance inspired by what else? Amore. In a June press release about the ultra romantic fragrance, Fancy Love, Simpson had said, “Romance has never been more important to me so I wanted to celebrate that special feeling with this new fragrance.” And that ardent attitude about love still fits with the singer’s approach to life. Says Vince Camuto, CEO and founder of the Camuto Group, which holds the license for all of her brands, “Jessica loves the feeling of being in love, She’s a romantic girl. The fragrance was inspired by love. And she’s inspired by love.” As for claims that passion for Romo was what sparked her interest in creating the new warm, floral scent, “I don’t know if it was inspired by him,” says Camuto. “She felt that this was the timeless fragrance of falling in love. She came up with that.” The newly single Simpson had a hand in every aspect of Fancy Love, from choosing what kind of scents to use to coming up with its name, “which adds a touch of Jessica’s whimsy,” Camuto says. “She’s very smart. She has a high taste level. She’s very particular and wants to make sure everything is right. That’s why the brand is working.” And how! Her first fragrance, Fancy, had one of the best perfume launches in 2008 with nearly $50 million in retail sales in its first year, says Camuto. Since her July 9 breakup with Romo, Simpson has been mending her heart by quietly spending time with her family and friends, hitting the gym and gearing up for her new docu-series, The Price of Beauty. “She really loved him,” says a source close to Simpson. “She realizes [relationships are] not easy. She’s one of those people who try to make it work. And she’s got a lot of people chasing after her…” Tell us: Will you buy Jessica’s newest fragrance?— reporting by K.C. Baker

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Showing 66 comments

msmerlin on

I’d have to smell it to see if I’d buy it or not. But I find the name “Fancy Love” to be sort of off-putting.

Meg on

I don’t get why there are all these people hating on her. She is talented, ambitious, and fearless. At least she is putting herself out there and going for things. How many of us proud women can say that as well? Stop bashing on the ladies! Support them instead!

crystal on

Who cares how much money Jessica makes. I don’t have to like her perfume, her clothes, her shoes, her handbags, her music, or her for that matter. Money doesn’t make a person. If Jessica is that great, then why don’t men want to be with her. Money can’t buy love. It can only buy material possessions. What is her overhead??? What is her debt??? That 20 million isn’t all banked.

crystal on

Jessica doesn’t run the company. she is not college educated and not smart enough to do it. Her father hires people to do it for her. She has only sold her name. she has nothing to do with the designs, which are copied from other designers. So all you jessica fans need to get their fact straight. also, all you jessica fans are the biggest losers and haters of all.. You people need to get a life if all you have to do is sit there and admire a lousy singer, actress, and hasbeen.

Tiffany on

I absolutely LOVE “Fancy”. I am super excited to smell “Fancy Love”. It will be hard to make the transition if I do like it, because “Fancy” smells soooooo good. Keep it up Jess!

Elisa on

I got so many compliments from wearing “Fancy”. I will without a doubt be buying the new fragrance.

J.Lo, Britney, Mariah or Jessica: Whose Star Scent Will You Buy This Fall? | Living with style on

[…] Simpson’s commercial operation partner not long ago dished to us about her brand brand new Fancy Love But we wish to know that you have been seeking brazen to! Vote for that celeb smell you think will […]

caitlinh on

She’s got my full support!

Go JESSICA!!!!!!!!!

Jessica Simpson Has A New Fancy Love - Celebrity Wildcard | Celebrity Wildcard on

[…] newly single 29-year-old said in a press release last month, “Romance has never been more important to me so I wanted to celebrate that special […]

CJ on

I’d where it for her in bed

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