Newly-Single Jessica Simpson Fancies Love for Her New Fragrance

07/28/2009 at 12:22 PM ET

Courtesy Parlux

Jessica Simpson’s heart might be aching from her recent split from Dallas Cowboys quarterback Tony Romo on the eve of her 29th birthday — but she’s still a hopeless romantic who’s about to unveil a new fall fragrance inspired by what else? Amore. In a June press release about the ultra romantic fragrance, Fancy Love, Simpson had said, “Romance has never been more important to me so I wanted to celebrate that special feeling with this new fragrance.” And that ardent attitude about love still fits with the singer’s approach to life. Says Vince Camuto, CEO and founder of the Camuto Group, which holds the license for all of her brands, “Jessica loves the feeling of being in love, She’s a romantic girl. The fragrance was inspired by love. And she’s inspired by love.” As for claims that passion for Romo was what sparked her interest in creating the new warm, floral scent, “I don’t know if it was inspired by him,” says Camuto. “She felt that this was the timeless fragrance of falling in love. She came up with that.” The newly single Simpson had a hand in every aspect of Fancy Love, from choosing what kind of scents to use to coming up with its name, “which adds a touch of Jessica’s whimsy,” Camuto says. “She’s very smart. She has a high taste level. She’s very particular and wants to make sure everything is right. That’s why the brand is working.” And how! Her first fragrance, Fancy, had one of the best perfume launches in 2008 with nearly $50 million in retail sales in its first year, says Camuto. Since her July 9 breakup with Romo, Simpson has been mending her heart by quietly spending time with her family and friends, hitting the gym and gearing up for her new docu-series, The Price of Beauty. “She really loved him,” says a source close to Simpson. “She realizes [relationships are] not easy. She’s one of those people who try to make it work. And she’s got a lot of people chasing after her…” Tell us: Will you buy Jessica’s newest fragrance?— reporting by K.C. Baker

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Jess fan 2 on

Lauren wrote:

Who cares! She’s a nobody, she has no career, no talent, and nobody is interested in hearing about her anymore!

Lauren- And who do you think you are? Saying Jess is a nobody, no career, no talent. I don’t think that she is a multi-millionaire because she is a “nobody” all you jealous woman at there need to shut-up. Do you say bad things about people to make yourself better??? If so, find something else that makes you feel better…A life maybe, that might be a good place to start.

Jessica you are a great person! Ignore the rude media and hateful people like Lauren!


Well said Janna :D i couldnt agree with u more

Leyla on

No, I would never buy anything that has anything to do with Jessica Simpson. She has no talent. She dumped her husband like a piece of garbage and now every man since has done the same to her. Jessica Simpson is an insult to all intelligent women.

Just saying on

Have any of you haters read the new Forbes magazine. Seriously Jessica just made 20 million last year & is top five for money earners in her catagory. Not bad for someone you say has no You people are hilarious actually. You have no clue what your talking about. Don’t for one minute think Jessica is with Mayer. She is not nor did she cheat. The facts are TONY did & has been for sometime.Where there is smoke there is fire so date it back to Chicago last year & follow it with Him hitting some girl up in Jessica’s own bed to all the numerous rumours of him bootie dancing & hiting on women when Jess was not around & numerous women starting to talk. then you can discuss who the cheat is.
Jess is a wonderful human being witha very huge heart. What she really needs is a real man that loves her for her & not a user of her celebrity. he has to be a strong man emotionaly also.
Jess is smart wether you want to believe that or not & very giving & when she loves she is in 100% & loves deeply.
Give her a break. All this nastiness is uncalled for.

BB on

I love and wear Fancy, so I will smell this at the dep’t store-hope it’s as good as Fancy.

I feel bad for her, BUT she’s gorgeous so there will be another guy around the corner. I was never a big Tony fan & not because I’m a patriots fan :). I always thought she could do better..he’s not even cute!

Anyway, can’t wait to try the new perfume!

pat on


Jessica on

I can’t wait until her new perfume come out because I would absolutely buy it without a doubt.

Marissa on

Always the victim. I would never purchase anything with her name on it. She needs to say less & maybe people wouldn’t be so hard on her.
Less is MORE. And all the B.S. a few article’s ago about her & Nick, “her family” & “Jessica has no respect” for Nick. Um… right…I don’t think she will ever be that lucky to be loved the way NICK loved her. Her dad is a creep and its truly Jessica’s loss. Good luck Jessica Simpson.

AJ on

She looks pretty, but….it doesn’t sale the perfume for me.


I’m definitely not buying Jessica Simpson’s new fragrance or anything of hers, for that matter… I lost interest in her projects a long time ago. Both Jessica and Ashlee haven’t been popular since 2005. Times have changed and you have to keep up with the changes. They haven’t.

All of Jessica’s songs sound the same. All of Jessica’s performances are the same (mouth wide open and straining to hit those notes). All of Jessica’s movies have been the same. All of Jessica’s interviews are the same (“I am so in love with [insert name here] and I really think he’s the one!”). It is so embarrassing to see her continue on the way she has been. I feel embarrassed for her every time she goes on about being in love. She doesn’t realize that what she says is going to come back and embarrass her in the future. I hope she learns her lesson this time and SHUTS UP about whatever relationship she’s in!

What worked to make her famous back in 2003 doesn’t work anymore. You keep being famous if you’re really, truly talented. If not, you fade into the background. Ashlee and Jessica need to realize that their fame has long expired. They both are hanging on by a thread.

I also had to laugh at the “lot of people chasing after her…” comment at the end of the article. I’m sorry, but I don’t know ANYONE who wants to date a clingy, dependent, marriage-hungry, baby-hungry, DESPERATE girl like Jessica has acted. She’s going to have to change up the game if wants to keep a man. God bless Nick Lachey for being the only person to ever put up with it!

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