VIDEO: Kat Von D Goes Tattoo-Free

07/20/2009 at 09:57 AM ET

L.A. Ink star Kat Von D may have reached reality-star fame as one of the country’s premier tattoo artists, but in a just-released video she’s nearly unrecognizable, hiding her head-to-toe ink and revealing what she’d look like tattoo-free. Using her newly-launched waterproof and smudge-free Kat Von D for Sephora Tattoo Concealer to create the look, the star explains why she wanted to develop a product that was so contrary to what she’s based her career on. “I just figured a lot of people on their wedding day might want to cover up a little tattoo or something,” she says, “and the last thing you want to do is get pigment on your white wedding dress.” Tell us: Do you prefer Kat more with or without her signature tattoos?

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Showing 11 comments

Nitra on

The best recommendation for a concealer product would have to come from a tattoo artist with as much ink as Kat. Kudos to her for coming up with a waterproof formula that really works.

Dominique on

Way better without.

Mercedes on

She looks great both ways but she doesnt need to hide her tattoos because that makes her unique and who she is. I love her work and her tattoos.

chrissa on

I think she looks better with

GR on

Congrat’s to Kat! I think it’s great the she can walk both sides of the line (with and w/o tattoos) and share that “skill” with others. There are just some situations that would certainly be easier w/o all of the ink showing and her product seems like it will provide that desired effect.

kittyqueen on

I salute Kat for her business savvy and her intelligence. She is able to see both sides of the issue and make a bit of money as well. Personally, i don’t like tatoos but i know i am in a minority where i live. It is nice to have a product that really hide, really lasts and doesn’t stain. I have a friend who has spend a fortune looking for something. Kat should know if it works

America on

I couldn’t hear the video is she making a concealer for darker women???

Vanessa on

I think her tattoos belong to her style…it was very strange to see her without them…

Vicky on


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