Emma Watson on Celebrity Fashion: "It's Gotten So Ridiculous"

07/14/2009 at 12:27 PM ET

PA Photos/Landov

Harry Potter and the Half-Blood Prince may be hitting theatres this Wednesday, but that doesn’t mean wizardry is the only thing on Emma Watson’s mind. After stepping in front of the lens as the newest face of Burberry, the 19-year-old has garnered nearly as much acceptance in the fashion world as she already has in cinema. And she’s chatting with WWD about her transformation from the film’s brainy teen star to international fashion icon. While acting still takes precedence, Emma says, there’s no denying that she enjoys the fashion world. But just as she confirmed to PEOPLE.com a couple weeks ago, that doesn’t mean that she’ll be following in the footsteps of stars like Lauren Conrad or Jessica Simpson and creating a signature line. “I’m not a designer,” she tells the paper. “If someone asked me to do something that was beneficial to a cause, then maybe I’d consider it, but not just [to be able to say] ‘Look at me! I’ve got my own line!’” She says of the increasingly blurred line between celebrity and branding, “[It’s] gotten so ridiculous. The idea of making my own perfume makes me want to vomit.” Tell us: What do you think of Emma’s frank take on fame and fashion?

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Trish on

Lauren July 15th, 2009

We need people like Emma Watson as our role models of today! Go Emma!!

Lauren, I couldn’t possibly agree with you anymore than I already do! :)

Mallory on

she’s right it has gotten rediculous how many celebs that have a clothing line actually DISIGN the clothes???? i saw a Loren Conrad headband in a AVON book that i liked but it was $20!!!!!!!! just because it had her name on it like anybody that actually watches the hills and likes her can afford to spend $20 on a headband. I think if the person has an interest or talent for design and are actually going to design the clothes then ok but if their just putting their name on it for more money and publicity then no its just dumb

Sam on

I couldn’t agree more. If I hear about another celeb having a clothing line or a perfume, I think I’ll vomit. Emma is one of the few young stars that still has her feet on the ground. And her style, so classy and elegant, unlike other celebs…

Taylor on

She is right to not want to do that.

zen on

This is great. She’s someone to look up to without he name on everything I own.

Emma Watson Turns Designer For Charity! | Living with style on

[…] months ago, character idol Emma Watson nixed the idea of formulating her own luminary conform line — unless it benefited a charity. And it looks […]

SalDee.com » Emma Watson Turns Designer For Charity! on

[…] months ago, style icon Emma Watson nixed the idea of creating her own celebrity fashion line — unless it benefited a charity. And it looks like […]

sophie on

this makes me love her even more. some celebrities just make perfumes or design a fashion line to get even more famous. its nice to see emma be so real, and not get sucked in by hollywood.

Emma Watson Not a Big Fan of Celebrity Fragrances | Showbiz News on

[…] gotten so ridiculous. The idea of making my own perfume makes me want to vomit,” she told People earlier this […]

Edgardo on

This just brought tears to my eyes. I wish they could stay foeervr as they are today. I have no doubt they will grow up to be very beautiful, successful young women.

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