Jennifer Lopez Closes Down her Sweetface Clothing Line

06/24/2009 at 12:20 PM ET

JP Yim/WireImage

The recession has already claimed its faire share of celebrity lines from Mandy Moore’s Mblem to Lauren Conrad’s eponymous clothing line going on hiatus, and now WWD is reporting that Jennifer Lopez is following suit and shuttering the doors on her Sweetface line. After six years, Sweetface is halting production after the spring 2009 line, which is in stores now. Sweetface started in 2003 as a urban streetwear spin-off to the JLO by Jennifer Lopez line, but soon became a high end contemporary line. While Sweetface isn’t over forever — the company plans to relaunch with a new vision– no date has been set for its return to stores. But if you are a dedicated J. Lo shopper, you are still in luck — her JLO by Jennifer Lopez line still sells in 40 countries outside of the U.S, and she has six highly successful perfumes with another on the way later this year. Tell us: Are you sad to see Sweetface go?

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Chelo on

She’s a mom now… she won’t have any time.

martha on


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[…] Jennifer Lopez Closes Down her Sweetface Clothing Line JP Yim/WireImage The recession has already claimed its faire share of celebrity lines from Mandy Moore’s Mblem […] […]

The Budget Babe on

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Bonnie on

I am shocked at the number of Age Bias and Unintelligent remarks of individuals posting on this site. Obviously, vanity, insecurity, and over-inflated egos and from the signs, definitely — Jealousy — run rampant (yes, little girls – look that word up) on this posting, which is very disappointing. The amusing part is, that you’ll have a different view of business and others once you “grow up” (be that due to age or just mental immaturity – regardless of your chronological age). I just realized how difficult and stressful it must be for the immature to compete with those of substance. *laughs*..nice to learn that there isn’t any contest.

Criticize once you have started a company with your own money, made your 1st Million, aged to over 35, and manage to still have men falling at your feet admiring your brains along with your beauty and talent (at whatever). *laughs*

Until then, your ‘opinions’ count for very little and only show your ignorance. *laughs*

And for those that said “Couldn’t care less” well apparently you do, or you wouldn’t have taken the time to post. *smiles*

For those that criticize the “fur”, unless you are a vegetarian and support animal rights (as I am/do) you (individually) are contributing to the problem of ‘animal welfare’ with every meal, so you have no room to talk. Besides, are you THAT sure her line consisted of ‘real fur’ versus ‘fake fur’? go to (which before you jump on another soap box is ALL Fake Fur!) so now a days you can’t tell the difference if it is well made.

It’s a shame that so many people use the 1st Amendement, yet know not of what they speak, broaden your horizons, get an education, and certainly some personal experience; then maybe open your mouth, but try NOT to do it before you stop and ‘think’, a concept which will come hard to a lot of blog ‘comment’ posters.

As to how I feel about her line “going”, yes, it is sad that the Economy has claimed another enterprise, regardles of the Industry or product line. Times are hard for almost everyone and with a general ‘tightening of the belt’, the luxury items tend to be the first ones on the chopping block, so designers, high end retailers, all the way down to manufacturing are now feeling the proverbial (another word some of you will have to look up) ‘pinch’. So, regardless of how I may feel about any designer’s particular ‘style’, I do hope to see her line return, along with others, diversity allows everyone an ‘option’ (i.e. wouldn’t life be dull if there was only 1-2 designers?), so bravo and good luck for the ones that are out there hanging on by a thread and I hope to see a return for those who have temporarily ‘departed’.

Lala on

Not really, I never bought a single thing from her line. I think she will manage with her millions anyways, it will probably cost more to keep it going than what she’s selling.

Ruby on

Shame on all you haters…you should be ashamed of yourselves. I think she has tons of talent and has the courage to express those talents. It’s one thing to dream big but to actually follow through and put effort into making those dreams come alive should be respected. Hey whats’ not good for you may be great for someone else. p.s. do some more research on Jennifer before making yourself look foolish.

cecile on

well i do care although i am not really interested in that kind of dressing. but i do appreciate people who give some meaning to their lives and the lives of others. JLo u know what, i pray u come back stronger and better.

Sandie Uhde on

Very nice post. I just stumbled upon your weblog and wished to say that I have truly enjoyed browsing your blog posts. In any case I will be subscribing to your feed and I hope you write again very soon!

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