Jennifer Lopez Closes Down her Sweetface Clothing Line

06/24/2009 at 12:20 PM ET

JP Yim/WireImage

The recession has already claimed its faire share of celebrity lines from Mandy Moore’s Mblem to Lauren Conrad’s eponymous clothing line going on hiatus, and now WWD is reporting that Jennifer Lopez is following suit and shuttering the doors on her Sweetface line. After six years, Sweetface is halting production after the spring 2009 line, which is in stores now. Sweetface started in 2003 as a urban streetwear spin-off to the JLO by Jennifer Lopez line, but soon became a high end contemporary line. While Sweetface isn’t over forever — the company plans to relaunch with a new vision– no date has been set for its return to stores. But if you are a dedicated J. Lo shopper, you are still in luck — her JLO by Jennifer Lopez line still sells in 40 countries outside of the U.S, and she has six highly successful perfumes with another on the way later this year. Tell us: Are you sad to see Sweetface go?

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Showing 74 comments

Krissy on

Jackie, stop hating on J. Lo. Very jealous there aren’t you! She’s beautiful and talented!

iscreamfashionblog on

I’m not gonna lie, I am sad to see Sweetface go. I remember when she had one of the first celebrity clothing lines and when she was on top of the world and paparazzi were stalking her all the time. Jobs are going to be lost too…

raj on

she is look like a angel

maggie k on

I’m looking forward to seeing JLo’s new clothing line. I have always loved Jennifer Lopez and think she is absolutely one of the most gorgeous woman I have ever seen.

big e on

Good Riddance!!

designentice on

I am a dedicated fan of Jlo & I am so devistated that theres NO MORE Sweet Face =[ But I am excited for the line to come back with a new vision =] We need more jlo now a days but I am happy that she is happy creating a beautiful family =] I continue to look forward to anything Jlo! The last I seen of her was her new Hair-do with the cute bangs!!!! She’s lookin awesome & she still got that shocking beauty!

A L O H A !!!!!!


sumbadeezmom on

Never heard of that line, she is getting older as we all do and certain styles are not becoming on women after a certain age. She still got the look, and perhaps she should design clothing for children instead. I am afraid of lions and tigers and bears, oh my… personally animals should only be killed if they are about to attack or are a danger to humans, ie. pork as an unclean animal. Pigs shouldn’t be allowed to be bred, but that’s another story, the Bible. J-Lo could then donate some of the clothing to charities.

Dena Condron on

Never heard of her clothing line, don’t care if it goes out of business (except for the loss of jobs by its employees). Could care less about celebrity fashions, perfumes, whatever. Only posting because people need to know that there are more important things to worry about.

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[…] en otras noticias, les cuento que Jennifer Lopez ha decidido cerrar su colección de ropa  Sweetface luego de seis años.  Se dice que tal vez no es para siempre que […]

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