Jennifer Lopez Closes Down her Sweetface Clothing Line

06/24/2009 at 12:20 PM ET

JP Yim/WireImage

The recession has already claimed its faire share of celebrity lines from Mandy Moore’s Mblem to Lauren Conrad’s eponymous clothing line going on hiatus, and now WWD is reporting that Jennifer Lopez is following suit and shuttering the doors on her Sweetface line. After six years, Sweetface is halting production after the spring 2009 line, which is in stores now. Sweetface started in 2003 as a urban streetwear spin-off to the JLO by Jennifer Lopez line, but soon became a high end contemporary line. While Sweetface isn’t over forever — the company plans to relaunch with a new vision– no date has been set for its return to stores. But if you are a dedicated J. Lo shopper, you are still in luck — her JLO by Jennifer Lopez line still sells in 40 countries outside of the U.S, and she has six highly successful perfumes with another on the way later this year. Tell us: Are you sad to see Sweetface go?

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Lindy on

No, I’m not sorry to see it go, but I wouldn’t mind revisiting the line if she relaunches it. Her style wasn’t my style and way too youthful and teeny-bopper for a grownup to wear, which is what she is. Her scents are the same way, but if you like scents that are fresh and youthful and clean, and I do, then by all means by them. I own a few of those fragrances. But the clothing? No.

Lisa on

Glad to hear it. I could never believe that she would be so oblivious as to name her line which sells fur “Sweetface”.

christian on

obviously i’m sad , Jennifer Lopez is no 1 DIVA , i love her so much and her fashion clothing line , and now she closes her stores … i’m realy sad

Jackie on

Honestly, who cares. It’s time for her to rethink her businesses and career. She is forty years old now and the mother of 4 children including her step children. The young hip-hop, I’m from the bronx and the block is a thing of the past. She really needs to think more maturely and think sophistication. If she tries to come back into the music business dressing like she did prior to her kids she’ll just be another old actress/singer trying to be young. As a latina, I would like to see her who is representing latinos do more around the world than walking around in high end clothing and flaunting her money she should put her money to good use. She needs to stop hanging out with Tom Cruise and trying to be Puerto Rican when it suits her and take notes from Angelina Jolie and do something. Too bad Ben Affleck dumped her she could of learned alot from him as well.

Amanda on

You know what – I care. And you know why? Because I have a lot of friends that work at that company. Good, hard working people that are now probably going to be out of a job because of this. And guess what? She did employ a lot of great women, some of who were of different ethnic backgrounds, including latina. So to sit there and say she has a disconnect, that is completely wrong. She is a good person with an amazing work ethic and it is sad to see a company with such hard working ways go to the wayside. Shame on you for saying “Who Cares” to a room of people who will no longer be employed. Think about the whole picture.

kenya on

jackie –

Stop trying to blast JLO for being rich, confident, beautiful, famous and successful chica!

Waht exactly have you done lately? Donated to any charities? Volunteered in your latino community lately? Look at yourself and what you bring before looking to JLO.

Summer on

You guys need to get a life! I mean who cares?

AnnieJ on

What a shock….and she looks like a cow.

Elda on

Aw Man, i’m going to miss her clothing line!! NOT!! i agree w/Lisa, enough w/fur already!! Animals have done suffered enough from our hands!!

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