New Fragrance Alert: Reese Witherspoon to Launch "In Bloom"

06/12/2009 at 02:43 PM ET

Courtesy Avon

Reese Witherspoon is the next Hollywood star to join the ranks of celeb perfumers like Paris Hilton and Halle Berry, announcing today that she plans to launch her first signature scent for Avon. In Bloom by Reese Witherspoon will be a gardenia, magnolia and jasmine scent, and the star’s inspiration for the feminine floral was close to home. “In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese. “We had a great big magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume.” But while the scent references the actress’s past, she wanted it also to be a clear reflection of her present. “In Bloom is indicative of where I am in my life today,” she says. “I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling­­ — it’s very sensual, very romantic and alluring.” You’ll still have to wait to try the Avon scent, which won’t launch until November of this year, priced at $34 for a 1.7 oz. eau de parfum. Tell us: Are you looking forward to Reese’s fall fragrance launch?

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Showing 19 comments

Manda on

mmmh, i bet this will smell really good!

BRE on

she looks stunning in this picture!

Pamela on

Reese is beautiful and is a great example to woman everywhere. I’ll definitley be buying her perfume.

just cuz on

it does sound very Southern and pretty! i don’t buy perfumes because of celebs but i am a fan of Reese’s and i think this one will be done tastefully.

Former Nashville native Reese Witherspoon to release fragrance | Music City TV on

[…] wait will soon be over. According to People, Reese’s new fragrance In Bloom reminds her of her childhood in […]

Holly McAllister on

This sounds like a beautiful perfume blend. A soft gardenia is the perfect fragrance for my chemistry. Gardenia and Jasmine create a very sensual fragrance when combined – I can’t wait to see how Bloom smells on me.

Kim S on

I too do not buy celeb-inspired perfumes, however I am so looking forward to Reese’s coming out. She is such a great role model for women of all ages. Gorgeous pic of her!

Reese Witherspoon Launches Perfume Line|Reese Witherspoon |Have U Heard?? on

[…] jasmine scent, and the star’s inspiration for the feminine floral was close to home. “In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese. “We […]

sam on

i love her so i think she will makea gr8 scent 4 us all!!!!

Melissa on

I think this is the most beautiful picture of Reese I have ever seen.
I can’t wait to try her new fragrance. the flowers for my wedding were magnolia and stephinotis, they smell divine.

Melissa on

I’m losing it. My flowers were gardenias not magnolias. ha-ha.

Sharon on

Don’t know about the perfume, but Reese looks absolutely stunning in this picture! Very dramatic and she should let her hair grow even longer! Gorgeous!

Karen on

i love reese she is so cool! this will probably smell ahmaazing i will have to check it out. btw that is such a good pic of her!

Sam on

She’s so pretty, but she looks even more georgeus than usual! I’ll definately try it out, I’m curious about the fragrance. Must smell nice.

Dominique on

I’m so going to buy that perfume.

Daphne Guinness the fragrance, for Comme des Garcons on

[…] first scents this June alone: country singer Faith Hill, Hairspray star Queen Latifah, actress Reese Withspoon for Avon and rapper 50 Cent. Are there any celebrities left who don’t have a fragrance to their […]

Reese stinks on

Reese Vanilla Witherspoon is selling cheap perfumes???


lynn on

does anyone know who makes this dress? it would make a perfect wedding dress.

Ираида Иосифовна on

Доброй ночи. Вот меня, как консультанта из Минска, волнует вопрос о отношении к нам, так сказать к тем, кто только начинает свою карьеру… Ходят слухи, что в других регионах в дни праздников, консультантов поздравляют, дарят что-то ценное, а не обходятся банальной открыткой, как это делается у нас… Ведь это же воистину и приятно и понимаешь, что тебя хоть капельку, но уважают. Расскажите, как у Вас с этим?

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