Emma Watson is The New Face of Burberry

06/09/2009 at 09:34 AM ET

Mario Testino

What could be more British than Burberry, and what young British actress could be hotter right now? It’s a match made in style heaven to have Harry Potter star and fashionista Emma Watson be the new face of the Burberry fall ad campaign, especially to hear creative director Christopher Bailey tell it. “Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign who like the images she fronts, has a classic beauty a great character and a modern edge,” says Bailey. And having a 19-year old front the brand also brings a dash of fun and youth, even to the shoot by Mario Testino itself. Bailey reveals, “Emma’s charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.” But even with her youth and fame, the campaign is meant to reflect the classic side of Burberry and its long history. Bailey explains, “I wanted the images to represent both the rich history and the modernity of the Burberry brand whilst at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.” We think Emma looks gorgeous and we can’t wait to see the whole campaign when it rolls out this fall. Tell us: What do you think of Emma as the face of Burberry?

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Showing 114 comments

saudia on

Emma is stunning in this! She’s perfect. Really love her as an actress and person!

Krista on

She is gorgeous!!! They made a perfect choice :)

jane on

She is so beautiful. A great addition to a lovely line.

Kat S on

They couldn’t have picked a better person. A beautiful young actress who has it all together.

Emily on

Gorgeous!!!! Makes me want to go out and buy a Burberry scarf RIGHT NOW!

shondra on

Emma is beautiful and fits the role perfectly! She looks great in this ad and makes me love the items she is modeling. Maybe she has a modeling career in front of her!

Amber Dragonfly on

Emma is gorgeous and respectable because she hasn’t lost touch with reality. Go Emma!

Papa Bear on

It’s a great photo which shows Emma Watson’s transition from teen-ager to young adult. She looks great as the model for Burberry.

KM on

Emma is the absolute perfect person to represent Burberry…beautiful, talented, mature, and grounded! Well done Emma!

Lena on


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