Now in the Bikini Competition...Jessica Simpson!

04/17/2009 at 10:02 AM ET

Darren Decker, ©2009 MISS UNIVERSE L.P.,LLLP

Jessica Simpson has endured her share of harsh body scrutiny recently — and now some of America’s hottest young women are about to test how they measure up dressed in one of Jessica’s skimpy bikinis. The New York Daily News reports that each of this year’s Miss USA contestants will be outfitted with a bikini from the singer’s swimwear collection to compete in the pageant. The white triangle-style suits, accented with gold trim, retail for $108 and are very similar to the green version above that the women tried out for a recent photo shoot in Las Vegas. Following Miss USA you’ll be able to nab one of the tiny bikinis for yourself at

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Showing 29 comments

LBW on

Good for Jessica. She needs it. Her star is falling fast. And yes pageants are lame.

Kris on


Looking good in a two-piece does NOT prove you are healthy – I see women all the time at the beach smoking cigarettes, eating fatty foods, and drinking soda. Therefore, your statement that wearing a bikini in pageants is for the sole purpose of being judged on one’s health is ridiculous and so predictable.

Charm on

What year is this????? As women why do we continue to be jugded by our faces and body??? What about the REALLY important qualities like brains, talent , how about being jugded on our ability to be career woman as well as mothers, and wives, lovers, and friends…. Time to put all this “BEAUTY CONTEST” and the nonsense that goes along with it in the attic along with the rest of the antiques……

William on

Let Jessica have her entrepreneurial chance like anyone else. Is she hurting others by cresting a suit? The choice to buy or not is the consumer’s.

I agree with Brandie, it’s not mindless and self degrading. Yes there is a segment that appreciates how a person respects and takes care of themselves, but some of you need to calm down. Besides, no one is forced to do anything here, it’s by choice. You don’t have to agree, but why all the ranting? There are plenty of very revered, intelligent and talented women that have done very well for themselves. Because they are attractive and might have used that power to get the recognition or first opportunity to succeed that they deserved, makes them someone that brings down an entire sexual lineage? Please. Rise above that rather than blaming others.

Hot Buys

Al on

I love beauty pageants and they have never made me feel less of a woman or even less of a person just because I don’t look like them. This is their career for now and they like it… so what? Plus, those “judges” who see past all the beauty… have you ever watched who those people are? Most are people who have their names in the headlines that month. I wouldn’t trust them! They just want publicity. Anyway, I think if you let it enrage you that this pageant is put on every year, it takes something away from you. You shouldn’t feel threatened, and if you are, that is your fault, not Miss New Jersey.

Seriously on

Really?? Kris, Tammy and Charm and others. You are complaining about these pageants as a disgrace to women because all they do is judge looks and glamour. You are responding on a People magazine blog!!!! That’s all this magazine is about. Hollywood looks and oh yeah….the hot looking celebs that come crashing down to earth every other day when reality hits them.

I’d venture that most of those girls in this “pageant” have more smarts than LiLo, Paris and all of the silly Hills girls do combined!!

But hey. Lauren Conrad sure knows how to buy the right shoes!!

Sara on

I have been reading some of these comments and I have something to say to all those pageant haters! I LOVED being in pageants as a teenager (and, no, my mother did NOT pressure me into it- she HATED them). I also LOVED fishing and playing softball. I just thought it was fun to get all dressed up and be on stage. My PARENTS gave me my values. If anyone out there thinks that pageants are to blame for making kidsor women think LOOKS are SO important, they are dead wrong!! It is a lack of good values being passed down from parents!

Suzanne on

Kris, Pamela, etc…

One of the things I notice in each of your comments is the use of “simply” or “sole.” Brandi’s whole point is that beauty is not the only thing these girls are judged on. It is ONE of many. If you’ve watched the show, you also know how they talk about keeping healthy, Kris, so it is a part of the competition. You’d also know the women are smart and ambitious.

No one is saying these women need to be your role models, but why can’t they be someone else’s? Since when did being pretty become a negative thing to attack?

Mayya on

There’s nothing wrong with beauty pageants but I think that they do not choose based on looks which is odd since it’s called a BEAUTY pageant. They always pick not the greatest looking girls in the top three. Then it should be a different competition

Samantha on

I used to love the pageants when I was a young girl and even into my teenage years. So what that they look good in a bikini or what have you. And just remember that every woman in this world is not a size “0”.

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